Thinking Locally to Drive PoS and Expansion Campaigns
Retail TouchPoints
JANUARY 22, 2025
Yet conducting point-of-sale (PoS) campaigns in new regions wont work with a cookie-cutter approach. Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising. Simply put, youll need to become an authority on local regulations or bring in someone who is.
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