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Thinking Locally to Drive PoS and Expansion Campaigns

Retail TouchPoints

Yet conducting point-of-sale (PoS) campaigns in new regions wont work with a cookie-cutter approach. Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising. Simply put, youll need to become an authority on local regulations or bring in someone who is.

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Retail Risk is Serious Business – and it’s Time we Acted Like it

Retail TouchPoints

Card skimmers are another common way for criminals to target retailers, and they are regularly found at gas pumps, self-checkout stations, ATMs and other point-of-sale terminals. Even on its own, customer data can reveal quite a bit. The risks at play are not theoretical they are quantifiable.

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In-Store Retail Media: Focus on the Shopper, Not the CPM

Retail TouchPoints

Retail veterans like us have always viewed the physical store as a critical channel for shopper engagement. We’ve even experienced a few periods in the past when the store gained fleeting attention as a legitimate advertising medium (although Madison Avenue never quite agreed). Is it right for retail media advertisers?

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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

In the point of sale (POS) space, three AI applications show particular promise: Headcount and Heat Mapping in Brick-and-Mortar Retail Insights from shopper behavior data are valuable – and financially impactful – to retailers. It’s also about identifying prime retail “real estate.”

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The Future of Retail: Rethinking Digital Signage to Improve the In-Store Experience

Retail TouchPoints

Why Digital Signage is the Wave of the Future in Retail When digital signage is referenced, especially in retail, it’s often associated with digital screens flipping through deals, specials or other offers near the point of sale. Stop viewing digital signage solely as an advertising platform. Work with architects.

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Designing with Data: Keeping Retailers Ahead of the Trends

Retail TouchPoints

The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically. This modest we-were-there experience has been re-created and shared many times over on various social channels.

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Instacart’s Long-Awaited IPO Values Company at $10 Billion

Retail TouchPoints

Simo’s letter identified the key technologies Instacart offers, including: Multiple fulfillment options that allow consumers to get an order in minutes, hours or the following day, enabled by its picking technology and “community of dedicated shoppers who treat every order like their own”; In-store technologies including AI-powered smart carts, mobile (..)

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