Retail TouchPoints

MAY 9, 2024

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement. Approximately 145 million customers shop with us online and in stores weekly.

Advertising 279

Advertising Apparel Marketing Planning 279

Retail TouchPoints

FEBRUARY 6, 2025

Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop. As mentioned, though, these shops are making improvements in standard-setting with higher-caliber merchants operating on them.

Merchant Services 179

Merchant Services Payment Services Social Commerce Shopping 179

Retail TouchPoints

JULY 25, 2024

Scan & Go, part of the Sam’s Club app, allows members to use their mobile devices to scan items as they shop in-club, complete payment and skip the checkout line entirely. The new advertising capability is currently available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks.

Checkout 264

Checkout Advertising Returns Shopping 264

Retail TouchPoints

JANUARY 7, 2025

Asking how your target customer defines value in their daily lives can support your foundational vision and planning for the next year. Combining dopamine-driven marketing tactics like games and giveaways, coupled with vast assortments, theyre creating addictive spaces that inspire people to shop.

Advertising 278

Advertising Merchant Services Loss Prevention Consumer 278

Retail TouchPoints

NOVEMBER 10, 2022

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. online shoppers said they plan to spend the same or more than they did in years past. Taking an Agile Approach to Marketing and Advertising.

Advertising 264

Advertising Shipping Consumer Shopping 264

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. How will this ultimately impact marketers’ planning calendars, now that we’re past Halloween?

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

APRIL 9, 2025

These follow a host of previous rollouts including Buy with Prime , expansions in the capabilities of the Alexa voice assistant and the rollout of the in-app shopping assistant Rufus all of which aim to make Amazon an easy-to-access, easy-to-use resource for any shopping need.

Shopping 147

Shopping Advertising Consumer Accessories 147

Retail TouchPoints

NOVEMBER 27, 2024

According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

APRIL 2, 2024

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities.

Advertising 259

Advertising Planning Marketing Management 259

Retail TouchPoints

FEBRUARY 4, 2022

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. billion in Q4 2021, up 98.6%

Advertising 264

Advertising Drop-Shipping Fulfillment Shipping 264

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 315

Advertising Planning ATS Marketing 315

Inside Retail

MARCH 25, 2025

Ramadan continues to be a crucial shopping period across Southeast Asia, with evolving consumer behaviours and market dynamics shaping the retail landscape. Shopping patterns remain distinct throughout the holy month, with sales peaking in the last two weeks. This year, Ramadan began on February 28 and ends on March 30.

Shopping 130

Shopping Inventory Management Consumer Promotions 130

Retail TouchPoints

NOVEMBER 13, 2024

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.

Advertising 189

Advertising Beauty and Health Health & Wellness Promotions 189

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Retail TouchPoints

MAY 5, 2025

Advertisers need to rethink the entire marketing funnel. They need to find new pathways of making initial and lasting connections with audiences by rewriting the aspects of what makes a positive shopping experience. The most successful brands are flexible enough to keep up with the sharp turns consumers take on their shopping journey.

Consumer 147

Consumer Advertising Marketing Promotions 147

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. Improving Your UX to Boost Advertising ROI. Understanding Users’ States of Mind When They Encounter Your Ads.

Advertising 278

Advertising Returns Planning Consumer 278

Retail TouchPoints

MARCH 25, 2025

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.)

Advertising 147

Advertising Fulfillment Grocer Finance 147

Retail TouchPoints

MARCH 23, 2021

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. The Yahoo Shops marketplace will feature a personalized digital storefront. Yahoo Shops is unique in that it is part of the larger Verizon digital media ecosystem.

Merchant Services 348

Merchant Services Advertising Payment Services Shopping 348

Retail TouchPoints

JANUARY 12, 2024

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop , which will allow consumers to purchase items without disrupting their viewing experience. Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format.

Shopping 277

Shopping Advertising Consumer Promotions 277

Inside Retail

NOVEMBER 5, 2023

The Cheesecake Shop has undergone a rebrand, unveiling today its fresh new logo and store design. Scott Bush, CEO of The Cheesecake Shop, said “We are so proud to launch The Cheesecake Shop’s new brand identity and we know our customers will love the evolution and the fresh look and feel. “We

Shopping 264

Shopping Store Layout Advertising Planning 264

Retail TouchPoints

JULY 28, 2023

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations.

Merchant Services 246

Merchant Services Shopping Advertising Planning 246

Retail TouchPoints

DECEMBER 8, 2021

Despite widespread concern about delays, we see solid evidence that many consumers are getting a late start on their shopping. According to our survey: On average, consumers have completed just 20% of their holiday shopping Some 39% haven’t done any holiday shopping yet 74% plan to do at least some last-minute holiday shopping this season.

Shopping 264

Shopping Shipping Finance Advertising 264

Retail TouchPoints

MAY 27, 2025

Why not experiment with relevant advertisements in our store to expose customers to new sellers and items (versus only what our algorithms might surface based on past purchases)? The answer, of course, is that the company doesnt plan to: We operate like the worlds largest startup in large part because of our culture of Why, Jassy added.

Fulfillment 191

Fulfillment Merchant Services Advertising Shipping 191

Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms.

Advertising 279

Advertising Promotions Location Planning 279

Retail TouchPoints

SEPTEMBER 30, 2022

With Instagram, TikTok and other social platforms increasingly capturing mindshare and dollars from Google, it should come as no surprise that the search and advertising giant is responding ,” saidCory Cummings, Co-founder of headless commerce solution Pack in comments shared with Retail TouchPoints. “ Just Add the Word “Shop”.

Shopping 308

Shopping Apparel Advertising Consumer 308

Retail TouchPoints

MAY 11, 2023

Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. billion of which are refreshed every hour.

Shopping 297

Shopping Accounting Consumer Advertising 297

Retail TouchPoints

JULY 30, 2024

In large part, it’s a consequence of consistent consumer shopping routines. The comfort of repeatable shopping makes people more reluctant to deviate from their habits, especially when, in their mind, the tried-and-true choices are working just fine. Everyone celebrates and quickly starts planning the ribbon-cutting ceremony.

Advertising 263

Advertising Consumer Shopping Accounting 263

Retail TouchPoints

APRIL 24, 2025

Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.

Merchant Services 147

Merchant Services Advertising ATS Payment Services 147

Retail TouchPoints

APRIL 22, 2025

Shopping center operator Unibail-Rodamco-Westfield (URW) is expanding its in-house media and experiential division, Westfield Rise , to the U.S. The state-of-the-art media displays will debut across 10 of the company’s flagship shopping centers this year. And this is just the start of what we have planned for 2025 and beyond.”

Advertising 147

Advertising Consumer Customer Experience Shopping 147

Retail TouchPoints

JANUARY 6, 2022

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 278

Checkout Advertising Finance Consumer 278

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

Merchant Services 278

Merchant Services Payment Services Shopping Checkout 278

Retail TouchPoints

JULY 17, 2024

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. When we think about media strategy, audience, channel or even measurement plan, it all starts with those consumer insights.”

Advertising 278

Advertising Promotions Consumer Shopping 278

Retail TouchPoints

NOVEMBER 21, 2023

When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership.

Shopping 278

Shopping Consumer Specialty Retailers Department Stores 278

Retail TouchPoints

APRIL 10, 2025

Sams Club has laid out an ambitious growth plan that includes creating a pipeline of 15 new stores per year and doubling its membership over the next eight to 10 years. Sams Club Cites Healthy Membership Metrics The Sams Club plan for doubling its membership over the next decade starts from a solid base.

Location 147

Location Advertising Planning Marketing 147

Retail TouchPoints

JUNE 27, 2023

There’s also digital publisher partnerships [with the likes of Pinterest and Meta ] as well as demand-side platform (DSP) partnerships for programmatic [advertising].” And retailers are still finding new places within stores to run these ads.

Planning 264

Planning Advertising Marketing Customer Experience 264

Retail TouchPoints

NOVEMBER 25, 2024

Several years ago, during the Super Bowl, I was working at a small startup when my CTO came to tell me the company was planning a major commercial push to the big game’s millions of global viewers. Our engineering team was caught completely off guard – we hadn’t even known a commercial was planned. The result?

Promotions 162

Promotions Customer Retention Planning Marketing 162

Retail TouchPoints

AUGUST 24, 2021

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. What will it take to make this year a successful holiday shopping season in the most unorthodox of times? Will the market bounce back?

Shopping 264

Shopping Planning Marketing Advertising 264