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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

Take Instagram, for instance the platform pulled in an estimated 6.5 They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Higher transaction volumes across these platforms have led users to be more cognizant (or wary) of privacy and data-sharing.

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Ebay Aims to Support Sellers with Cash Advances, Streamlined Advertising Hub

Retail TouchPoints

Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business Cash Advance offering that gives sellers quick access to revenue-based loans. The new financing option, part of Ebay Seller Capital , is being offered in partnership with embedding finance platform Liberis. “As

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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement.

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Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Retail TouchPoints

Google’s efforts thus far have yielded mixed results, but even if the company never seriously challenges other marketplaces in terms of sales or name recognition, any ground Google can gain in ecommerce is likely to fuel its primary money-maker: advertising. As Amazon has emerged as the third-largest digital advertising platform in the U.S.

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Exclusive: Inside Grubhub’s First Year in Commerce Media and a Peek at What’s in Store

Retail TouchPoints

Last year, meal delivery platform Grubhub entered the increasingly crowded commerce media arena with the debut of Grubhub Ads , developed in partnership with Koddi. That gives Grubhub Ads a distinct focus both on the advertiser and customer sides of the equation.

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Sam’s Club Brings Advertising to App-Based Scan & Go Checkout Experience

Retail TouchPoints

The Sam’s Club Member Access Platform (MAP) , the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their point of decision. At launch, several Sam’s Club MAP advertisers such as Unilever already plan to utilize Scan & Go ads.

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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

“For years social media platforms were strictly for information and entertainment,” said Marc Mezzacca, founder of CouponFollow and lead researcher of a recent report on social shopping behaviors in an interview with Retail TouchPoints. All other platforms, including Twitter , Pinterest , TikTok and Snapchat , were in the single digits.