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Amazon launches first byAmazon advertising campaign promoting own-brand grocery range

A1 Retail

With byAmazon groceries, consumers can expect more wow in their weekly shop. There is also a two-week London-wide digital outdoor and digital display campaign. Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. Adding Products to Google Shopping.

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The Beauty of Summer for Retail Store Owners

Retail Smart Guys

In the summer season, retail stores can implement various selling strategies to attract customers and capitalize on the summer shopping trends. Here are some strategies that we have seen to be effective: Seasonal Promotions: Offer summer-themed promotions and discounts to entice customers.

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“We’re ready”: Menswear brand Yd launches dressed-up store concept

Inside Retail

Launched in 1995, Yd has opened two new stores designed by the team at Landini Associates that offer a more spacious, modern shopping experience for customers. “We Australian menswear retailer Yd is revamping its bricks-and-mortar experience with a radical new store design aimed at driving the next stage of the brand’s evolution.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

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Capitalize on Summer Markets & Festivals

Independent Retailer

As consumers once again begin emerging from a pretty locked down and socially distanced winter season, they are going to be super eager to get out of the house and not only enjoy the warmer weather, but also to mingle with friends and do some in-person shopping. Marketers will need to make the most of these advertising options.”.

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Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s

Retail TouchPoints

The Retail TouchPoints editors shared their takes on some of the most noteworthy and interesting ads from retail, CPG and technology advertisers: Temu Appeals to Billionaire Wannabes Perhaps the most notable new name that popped up in between plays was Temu , with its double-featured “Shop like a Billionaire” spot. The new U.S.