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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Think of it this way: first-party data may reveal someone’s favorite style of jeans or even their favorite brand, but zero-party data, when done effectively, will tell a marketer when someone is planning a night out on the town next week. Still, respect boundaries.

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The use of AV technology in the retail sector and how it can be utilised during the festive season

365 Retail

While sales are always front of mind, festive retail spaces are more than just a shop-front advertisement. You could even incorporate curving LED screens that envelop the entrance providing an immersive experience for customers, removing them from the outdoor world and setting the atmosphere and mood that you want your store to evoke.

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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. image: Retail Dive. image: NRF.

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Retail Consumer Behavior Patterns and Shifting Dynamics: The Future of Retail & Retail Trends

RETAIL MANAGEMENT SOFTWARE

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Social media marketing: from casual browsing to visual identification tracking.

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Choosing the Best Marketing Channels for Your Retail Brand

Retail Next

This can be scaled up and more aggressively strategized, with posts planned weeks or months in advance, or it can be an as-needed project run on the side. Here’s a brief overview of major social media platforms, including their major demographics and what retail niches they work best for. Email Marketing. Print Advertising.

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5 Ways Retailers Can Use Video Marketing

Retail Next

In fact, the rise of video marketing is so widespread that 77 percent of businesses planned to increase their video content creation last year. . If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience.