Retail TouchPoints

MARCH 19, 2024

Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X As a result, TikTok Shop merchants can promote products directly within the Shop Tab using an image from their product catalog. to 2X better than other media channels.”

Merchant Services 264

Merchant Services Advertising Shopping Promotions 264

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Merchants in the U.S.

Merchant Services 299

Merchant Services Advertising Shopping Management 299

Retail TouchPoints

AUGUST 4, 2021

Amazon has introduced two new Fulfillment by Amazon (FBA) programs to help merchants selling on Amazon resell customer-returned or overstocked items. FBA Liquidations will provider sellers the option to use Amazon’s existing wholesale liquidation partners and technology to recoup potential losses on returned and overstock inventory.

Merchant Services 299

Merchant Services Returns Wholesale Fulfillment 299

Inside Retail

MAY 17, 2022

The industry’s latest move: accepting cryptocurrency as a form of payment. In countries where crypto is more regulated, retailers have opted to join forces with licensed payment platforms that are registered with local finance institutions to process transactions. Beyond payment.

Merchant Services 243

Merchant Services Payment Services Advertising Returns 243

Retail TouchPoints

APRIL 8, 2022

Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. Bottom line: more traffic = better results for advertisers.

Merchant Services 279

Merchant Services Shopping Advertising Shipping 279

Retail TouchPoints

OCTOBER 21, 2021

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. “It The result is a much lower barrier of entry for merchants looking to capitalize on Google’s massive reach.

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

DECEMBER 16, 2022

But as ecommerce has become a more prominent contributor to retailers’ bottom lines, and the cost of doing business online gets more expensive (think rising shipping costs and increasing returns), the mere existence of an ecommerce operation is no longer enough — retailers now have to find a way to make money online.

Merchant Services 321

Merchant Services Advertising Customer Experience Shipping 321

Retail TouchPoints

AUGUST 20, 2024

As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Unlike traditional advertising channels that require upfront investment, affiliate marketing operates on a performance-based model, meaning retailers only pay for actual conversions or sales.

Marketing 261

Marketing Merchant Services Advertising Payment Services 261

Retail TouchPoints

AUGUST 5, 2022

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option.

Merchant Services 288

Merchant Services Returns Shipping Payment Services 288

Retail TouchPoints

JULY 30, 2020

“However, what was interesting is the amount of money that’s going to be spent on things like subscriptions for educational services. As in previous years, mass merchants are poised to take the largest share of back-to-school and back-to-college sales, according to the Deloitte surveys.

Merchant Services 316

Merchant Services Advertising Apparel Consumer 316

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Retail TouchPoints

OCTOBER 7, 2022

The new offering is powered by Bolt’s Checkout Everywhere solution (originally called Tipser until it was acquired by Bolt in late 2021), which allows websites of all kinds to add transaction capabilities and sell products from participating merchants. “We’re Then the merchant takes over for fulfillment, logistics and so on.”.

Merchant Services 278

Merchant Services Checkout ATS Fulfillment 278

Retail TouchPoints

OCTOBER 4, 2023

The UK’s largest independent builder’s merchant, MKM Building Supplies , recognized that the building supplies industry was changing, with 45% of its current customer base set to retire within the next five years. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

Merchant Services 264

Merchant Services Social Commerce Checkout Payment Services 264

Retail TouchPoints

AUGUST 7, 2023

That, of course, is the key to Wish’s business model — by connecting international consumers directly with manufacturers (most of them Chinese, although diversifying the company’s merchant base is one of the company’s key turnaround pillars), customers can get products for dirt cheap. Doubling down on merchants outside of China.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

MAY 28, 2024

Google is no longer the world’s default search platform, and it’s no wonder this fact has raised Google’s competitive hackles, since as go users, so go advertisers. A Search Salvo with Gen AI Ammo Google isn’t taking this lying down, however, and generative AI is key to how it’s fighting back. New AI Overviews results page.

Merchant Services 264

Merchant Services Advertising Consumer Marketing 264

Retail TouchPoints

MAY 16, 2023

If well built, they provide advertisers with a channel to engage with consumers for both near-term return on ad spend (a.k.a. It’s no wonder that so many commerce operators are building advertising businesses and that ad spend is gravitating toward them. But is it so bad having more choices for advertisers?

Advertising 305

Advertising Merchant Services Apparel Marketing 305

Retail TouchPoints

AUGUST 1, 2022

Amazon is continuing to expand its last mile services beyond its own retail ecosystem with the addition of same-day delivery service from a number of leading retailers’ stores, including PacSun , GNC , SuperDry and Diesel. The service is free for U.S. Sur La Table and 100% Pure also will join this roster in the next few months.

Merchant Services 278

Merchant Services Fulfillment Checkout Location 278

Retail TouchPoints

FEBRUARY 4, 2021

Brands that were advanced in their digital journey and were globally diversified have seen incredible returns and record-breaking online revenues. With sales down due to the pandemic, companies cut expenses, including advertising spend. Flexible payment options are gaining in popularity. The Key to International Selling Success?

Merchant Services 305

Merchant Services Beauty and Health Consumer Returns 305

Retail TouchPoints

SEPTEMBER 5, 2023

What were your biggest goals going into writing the book, and how did your approach evolve as you embarked on the writing process? I think there’s a lot of rapid improvement going on in areas like their advertising and logistics businesses, but they’ve also experienced some major challenges in recent years. 8 division ?

Merchant Services 289

Merchant Services Fulfillment Advertising Accounting 289

Retail TouchPoints

NOVEMBER 11, 2021

Lionesque Group CEO Melissa Gonzalez and MG2 Design Principal Justin Hill will reveal how retailers can rethink the checkout experience while maintaining fluidity between high-touch customer service and self-service capabilities during an interactive roundtable discussion on Nov. 17 from 1:20 to 2:10 p.m. Join the discussion on Nov.

Merchant Services 342

Merchant Services Payment Services Consumer Beauty and Health 342

Small Biz Trends

DECEMBER 2, 2021

What happens when a customer returns an item they’ve purchased? Maybe the store will offer credit, or just maybe they will refuse the return entirely. If the store has a return policy, then the terms of any returns or exchanges are laid out clearly in advance, eliminating questions in the minds of customers and staff.

Returns 122

Returns Merchant Services Shipping Payment Services 122

Retail TouchPoints

JANUARY 5, 2023

Consumers now expect personalized offers and content, based on the widespread adoption of services like Netflix and Amazon delivering specific recommendations based on their own interests. As VP of Merchant Business Development at Wildfire Systems , Michelle Wood oversees the merchant network side of the platform.

Merchant Services 290

Merchant Services Promotions Consumer Discount Store 290

Retail TouchPoints

NOVEMBER 18, 2021

According to a report from Shopify, merchants see a 250% increase in conversions when using 3D product image models instead of 2D images. Enhance advertising and recommendation relevancy with better targeting and search. Want more proof? Share granular consumer data with suppliers to create more appealing products.

Consumer 264

Consumer Merchant Services Payment Services Advertising 264

Inside Retail

OCTOBER 25, 2021

According to the numbers, the one area that buyers still manifest unwavering trust in is the opinions of their peers, which makes reviews of products, services and the businesses that provide them amongst the most important factors in building brands. This approach has been shown to increase click-through rates by up to 10 per cent.

Merchant Services 246

Merchant Services Advertising Consumer Marketing 246

A1 Retail

JUNE 15, 2021

New marketing service enables retailers to acquire more online shoppers cheaper. Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. This is how Klarna Comparison Shopping Service works.

Comparison Shopping 80

Comparison Shopping Payment Services Merchant Services Shopping 80

Retail Minded

APRIL 3, 2022

A new study revealed: Social media marketing (32%), e-commerce software (31%), email marketing (29%), retail operations (26%) and online payments (24%) score highly. Investment behind the ‘buy button’ into retail operations (26%) and online payments (24%) also score highly on merchants’ wish lists. Customer service (28%).

Merchant Services 83

Merchant Services Payment Services Inventory Management Wholesale 83

Retail TouchPoints

SEPTEMBER 16, 2021

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America. earning $26.97

Social Commerce 312

Social Commerce Consumer Merchant Services Checkout 312

Inside Retail

OCTOBER 21, 2021

Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue. The online payments provider hopes to successfully negotiate and announce a deal by the time it reports quarterly earnings on Nov. It acquired return-service provider Happy Returns in May.

Merchant Services 130

Merchant Services Payment Services Social Commerce Returns 130

Retail TouchPoints

JULY 2, 2021

We’ve been on a multi-year quest to help people buy nearly everything that they find on Pinterest and to give merchants the tools to connect with those eager Pinners. Whilst shoppers have been able to engage with virtual experiences for the past year, shifts online have raised the bar around convenience as shoppers return back to stores.

Merchant Services 200

Merchant Services Customer Experience Marketing Consumer 200

Clover - Retail

OCTOBER 10, 2024

From moving unique inventory to increasing holiday sales, gift cards are a win-win for customers and merchants alike. So, prepare early by advertising your holiday hiring needs on social media accounts, getting the word out among your employees, and encouraging employee referrals with an incentive.

Merchant Services 110

Merchant Services Promotions Inventory Management Payment Services 110

Inside Retail

MARCH 28, 2022

This means not just looking at the cost of the product and the number of units you’re selling, but also being clear on your costs around freight and logistics, tariffs, shipping to customers, warehousing and merchant fees. Know your Return on Advertising Spend (ROAS).

Advertising 130

Advertising Customer Retention Drop-Shipping Merchant Services 130

Small Biz Trends

JUNE 30, 2023

You can make quick money as a marketing affiliate by recommending great products and services to your readers. Affiliate marketing is a type of advertising in which a firm pays third-party publishers to create traffic or leads to its products and services. Customers: Customers are those who buy products and services.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

VMS

AUGUST 11, 2021

grew for the 11 th consecutive month in July, according to Mastercard SpendingPulse , which measures in-store and online retail sales across all forms of payment. Return of the In-Store Shopper: Brick-and-mortar browsing is making its return, with in-stores sales making up 81.9% July numbers reflect a return to the store.

Jewelry 72

Jewelry Merchant Services Payment Services Department Stores 72

Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers. What is retail media, and why is it a big opportunity now?

Merchant Services 130

Merchant Services Promotions Advertising Consumer 130

Store Growers

JULY 6, 2022

When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost! Why You Need to Set Up Shipping in Google Merchant Center.

Merchant Services 36

Merchant Services Shipping Drop-Shipping Returns 36

A1 Retail

AUGUST 9, 2021

Launch aims to raise awareness amongst influencers and consumers on advertising rules as Klarna data uncovers that 46% of consumers don’t know that #ad means that an influencer has been paid to promote a product or service.

Advertising 40

Advertising Consumer Merchant Services Payment Services 40

Retail Minded

JULY 9, 2021

With so many people yet to return to in-person shopping, you want to incorporate influencer marketing in your strategies. Social media platforms are consumer-centric networks that you can tap into to find ideal merchants for your business. You can also set up paid advertising campaigns or test different advertising solutions.

Marketing 98

Marketing Clienteling Merchant Services Advertising 98