Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

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Retail TouchPoints

MARCH 8, 2023

As marketers continue to invest in retail media, offline is emerging as the new frontier — and brands and agencies must be able to effectively plan, execute and measure their campaigns in an integrated way,” said Sherry Smith, General Manager of Global Enterprise at Criteo in a statement.

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Advertising Point of Sale Management Marketing 261

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. It’s a costly misstep, inadvertently diminishing their ability to meet the evolving privacy expectations of their target audiences.

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Advertising Management Point of Sale Marketing 62

Wiser

FEBRUARY 23, 2024

This equilibrium is key to ensuring that a brand maintains its premium status without succumbing to the pressures of market-driven price slashing. Understanding the challenges faced by retailers, as well, in synchronizing promos and adjusting to rapid price changes is crucial for building successful omnichannel relationships.

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Marketing Promotions Advertising Wholesale 78

Retail TouchPoints

AUGUST 31, 2022

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally.

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Retail TouchPoints

AUGUST 20, 2021

Panelists included: Steve Brown , VP of Marketing and Innovation, WestRock Co. ; These Retail Media Networks have largely focused on the web and apps, but we see an enormous opportunity to leverage the ‘Store as Media’ channel, driving advertising and precision marketing to keep shoppers engaged.”

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Advertising Consumer Point of Sale Marketing 323

Wiser

APRIL 24, 2024

A national ice cream manufacturer sought to make an impact in the market with the launch of four new SKUs. The brand invested heavily in both above-the-line and below-the-line marketing to drive in-store conversions. The Cold Hard Challenges Launching a new product is never without its hurdles.

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Point of Sale Promotions Advertising Marketing 78

Inside Retail

JANUARY 21, 2024

The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. Phillipe created a partnership with another family-owned business, Hunt Leather, to tap into the Australian market.

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Retail TouchPoints

APRIL 8, 2024

Here are some strategies for navigating the often chaotic world of TikTok viral marketing. Navigating TikTok Trends Navigating the ever-evolving landscape of TikTok takes agility as a marketer. In his ecommerce career, Fedotoff has generated over $100 million in revenue, profitably using paid advertising and influencers.

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Checkout Marketing Advertising Point of Sale 253

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

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Advertising Consumer Returns Shopping 260

Tokinomo

NOVEMBER 14, 2023

Ready to deep dive into the world of POS (point-of-sale) displays? In our comprehensive article, we’ll share everything you need to know about POS displays. From the basics to real-life examples of POS campaigns, you will find out more about these displays.

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Point of Sale Advertising Marketing 235

Mass Relators

JUNE 15, 2023

Circana Lift enables consumer packaged goods (CPG) manufacturers and retailers to accurately measure how their Snapchat advertising campaigns drive offline sales, providing insights into campaign effectiveness. We understand how crucial it is for CPG brands to precisely evaluate their advertising campaigns’ effectiveness.

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Advertising Point of Sale Accessories Apparel 98

Retail TouchPoints

OCTOBER 4, 2023

Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

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Merchant Services Social Commerce Checkout Payment Services 263

365 Retail

APRIL 26, 2023

Now more than ever, the retail space is increasingly competitive as online shopping and franchises fill the market. One way SMEs can benefit, if it’s a multi-brand business, is by getting subsidised from the larger brands and advertising the brands on digital signage. We’d also recommend a Kiosk solution in the store.

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Marketing Kiosk Advertising Point of Sale 62

Inside Retail

JUNE 30, 2022

New Zealand’s The Warehouse Group is banking on a new technology to help it generate more revenue from digital advertising, so it can reinvest in keeping prices low amidst a looming economic recession. But this has been turbocharged in recent years, thanks to the rise of online shopping and digital advertising. Rise of retail media.

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Planning Advertising Point of Sale Supermarket 130

365 Retail

NOVEMBER 22, 2023

These powerful point-of-purchase marketing tools possess an undeniable allure that leaves audiences mesmerised, making them essential for any business looking to boost its sales numbers. Unleashing the Potential of Easel Displays in Retail Space Easel displays are a game-changer when it comes to point-of-purchase marketing.

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Marketing Point of Sale Checkout Location 52

Retail TouchPoints

FEBRUARY 7, 2024

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. “Sam the Sommelier” awaits in the Chevron wine aisle.

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Point of Sale Promotions Inventory Management Grocer 268

Retail TouchPoints

APRIL 3, 2024

Certain demographics may be more or less receptive to different types of images or advertisements. So when the retailer makes changes to the integrated system — which can be anything from a point-of-sale system to an Excel sheet with inventory items — these changes are automatically implemented into the signage.

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Promotions Customer Experience Point of Sale Accessories 277

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Digital marketing can play a key role in achieving success under these conditions. Examine Your Marketing Technology Stack. First-Party Data Marketing Is The New Norm. Embrace SMS Marketing.

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Marketing Payment Services Customer Experience Advertising 81

Inside Retail

AUGUST 9, 2023

Over the past 12 years, the brand has grown to encompass nine of its own stores, one franchise, and an online store with an on-premise point-of-sale system. Retail online or in-store is about your supply chain, products, cash flow management, marketing and customer service.

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Advertising Point of Sale Customer Experience Fulfillment 130

Inside Retail

NOVEMBER 21, 2021

It’s privacy-first and gives both parties access to ready-to-buy audiences right at the point of sale, allowing for more precise targeting (right down to the SKU level). . You might have heard rumours that contextual advertising is the way forward in a post-cookie world.

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Point of Sale Checkout Advertising Accounting 264

Retail TouchPoints

DECEMBER 21, 2023

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore.

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Checkout Payment Services Kiosk Advertising 265

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

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Promotions Advertising Returns Customer Experience 264

Inside Retail

AUGUST 13, 2023

Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns. “We We have been working with our customers on how we connect the store part of their retail media into their omnichannel marketing approach.

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Point of Sale Promotions Returns Accounting 130

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

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Marketing Consumer Point of Sale Advertising 57

Retail TouchPoints

SEPTEMBER 12, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale] ,” he shared in an interview with Retail TouchPoints.

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Merchant Services Payment Services Shopping Checkout 265

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Promotions Consumer Wholesale Advertising 146

Retail TouchPoints

FEBRUARY 7, 2023

While these segments lack some of the strong supplier relationships that exist in grocery, based on our observations and experience, we expect them to benefit substantially from on-site, off-site, and endemic/non-endemic advertising. It seems retailers are finally upgrading their marketing technology stacks with this technology.

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Grocer Apparel Department Stores Point of Sale 268

Wiser

MAY 8, 2024

Rebates: Manufacturers provide rebates to retailers based on sales performance, motivating them to sell their product. Co-Advertising: Manufacturers and retailers jointly fund campaigns to promote products. By doing so, businesses can quickly adjust their strategies in response to market dynamics.

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Accounting Promotions Returns Management 78

Retail TouchPoints

APRIL 25, 2024

Given what a cash cow retail media has been for Walmart, this newest addition to its advertising roster doesn’t foretell a widespread self-checkout withdrawal — in fact, quite the opposite. Retailers are caught between a rock and a hard place.

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Checkout Payment Services Consumer Kiosk 220

365 Retail

APRIL 2, 2024

Effective marketing of these brands is crucial for boosting sales and building customer loyalty. Tokinomo has seen firsthand that innovative promotional strategies can greatly increase sales and create unmatched customer loyalty. This innovative method of promotion goes beyond traditional marketing tactics. With over 555.6

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Point of Sale Promotions Advertising Consumer 40

Retail Focus

JANUARY 26, 2022

Collectively, the new appointees bring decades of industry expertise, and position Akeneo to bring its game-changing PXM offer to new markets in 2022. she brings deep experience identifying and capitalising on growth opportunities in new global markets. Educated in New York, and with experience working in France, Ireland, and the U.S.,

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Merchant Services Advertising Customer Experience Management 130

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Customer Experience Customer Retention Payment Services Advertising 221

Retail Minded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Stock Private Labels Trends show consumers continuing to prioritize value over brand names, meaning businesses that are stocking private labels are seeing sales boost — particularly for the consumer packaged goods (CPG) sector.

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Retail Marketing Marketing Payment Services Shopping 52

Wiser

AUGUST 16, 2018

Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry. . Sure, these phrases relate to shopper marketing, but they are also broad concepts that every retailer and brand addresses in many components of their businesses. .

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Marketing Promotions Point of Sale Advertising 79

A1 Retail

FEBRUARY 24, 2023

Romy Miller, Global Brand Director at KellyDeli which owns Sushi Daily, commented: “We’re excited to launch the world’s first retail omnichannel loyalty programme crossing the in-store, online and Deliveroo points of sale to offer free sushi rewards to our regular customers.

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Kiosk Point of Sale Supermarket Advertising 105

Retail TouchPoints

NOVEMBER 11, 2021

On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options. Another layer of the marketplace conversation is new media and advertising offerings.

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Merchant Services Payment Services Consumer Beauty and Health 318