Remove Advertising Remove Marketing Remove Point of Sale Remove Retail Marketing
article thumbnail

Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

. “Independent retailers are under increasing pressure to deliver high-quality digital connections and personalized experiences to their customers in today’s competitive retail market,” said Sean Turner, Chief Innovation Officer and Co-founder of Swiftly in a statement. billion in retail sales.

Grocer 234
article thumbnail

Why retail media has become the next big tool in performance marketing

Inside Retail

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. The timing to move to digital retail media has never been better, says Townsend.

Marketing 277
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Stock Private Labels Trends show consumers continuing to prioritize value over brand names, meaning businesses that are stocking private labels are seeing sales boost — particularly for the consumer packaged goods (CPG) sector.

article thumbnail

The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change. Examine Your Marketing Technology Stack.

article thumbnail

Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

article thumbnail

PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

article thumbnail

Private Label Success: Strategies to Elevate Your Store Brands with Robotics Solutions

365 Retail

Effective marketing of these brands is crucial for boosting sales and building customer loyalty. Tokinomo has seen firsthand that innovative promotional strategies can greatly increase sales and create unmatched customer loyalty. This innovative method of promotion goes beyond traditional marketing tactics. With over 555.6