Retail TouchPoints

JULY 28, 2023

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations.

Merchant Services 218

Merchant Services Shopping Advertising Planning 218

Inside Retail

NOVEMBER 5, 2023

The Cheesecake Shop has undergone a rebrand, unveiling today its fresh new logo and store design. Scott Bush, CEO of The Cheesecake Shop, said “We are so proud to launch The Cheesecake Shop’s new brand identity and we know our customers will love the evolution and the fresh look and feel. “We

Shopping 264

Shopping Store Layout Advertising Planning 264

Retail TouchPoints

FEBRUARY 4, 2022

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. billion in Q4 2021, up 98.6%

Advertising 229

Advertising Drop-Shipping Fulfillment Shipping 229

Retail TouchPoints

JANUARY 11, 2023

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 270

Advertising Planning ATS Marketing 270

Retail TouchPoints

JANUARY 12, 2024

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop , which will allow consumers to purchase items without disrupting their viewing experience. Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format.

Shopping 233

Shopping Advertising Promotions Consumer 233

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 278

Marketing Wholesale Advertising Consumer 278

Retail TouchPoints

NOVEMBER 21, 2023

When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership.

Shopping 239

Shopping Specialty Retailers Consumer Department Stores 239

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Loss Prevention 298

Loss Prevention Planning Customer Experience Inventory Management 298

Retail TouchPoints

OCTOBER 7, 2020

As Black Friday traditionally kicks off the holiday shopping season, retailers are coming up with new plans to make certain they meet sales goals while maintaining the safety of their customers at the same time. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

Advertising 146

Advertising Sporting Goods Promotions Consumer 146

Retail TouchPoints

FEBRUARY 25, 2021

Ecommerce optimization platform Ideoclick has added Instacart, Walmart and Target to its portfolio of supported advertising platforms. The move aims to position Ideoclick as a single advertising management solution with a comprehensive, API-driven view of digital performance across multiple platforms.

Advertising 147

Advertising Inventory Management Retailing Pricing Management 147

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Three: Trust the Machine. Yahalom said.

Marketing 295

Marketing Advertising Wholesale Apparel 295

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement.

Merchant Services 238

Merchant Services Payment Services Shopping Checkout 238

Retail TouchPoints

JUNE 27, 2023

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. retail media market in 2023 , nearly 12X more than its nearest competitor, Walmart.

Planning 237

Planning Advertising Marketing Customer Experience 237

Retail TouchPoints

NOVEMBER 15, 2021

That includes advertising content — 86% of consumers say they’d like to see more videos from brands. Thus, most brands don’t believe they can afford video, or continue to carve out only a bite-sized portion of their marketing plans for video. Here’s a look at the hard facts and myths that exist about video marketing.

Marketing 256

Marketing Advertising Consumer Shopping 256

Retail TouchPoints

FEBRUARY 13, 2024

It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two days or less, we used to drive to the store to shop for what we needed. A Consumer-Run Ecommerce World According to eMarketer , this year’s global ecommerce market is expected to total $6.3

Consumer 271

Consumer Advertising Management Marketing 271

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. Improving Your UX to Boost Advertising ROI. Understanding Users’ States of Mind When They Encounter Your Ads.

Advertising 251

Advertising Returns Planning Consumer 251

Retail TouchPoints

MARCH 29, 2024

The announcement was made at the retailer’s inaugural in-person retail media marketing summit, where Melanie Babcock , VP of Orange Apron Media and Monetization, walked supplier partners through customer insights, new retail media product offerings, measurement capabilities and best practices for the upcoming year.

Advertising 223

Advertising Customer Experience Planning Marketing 223

Retail TouchPoints

MAY 11, 2023

Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. billion of which are refreshed every hour.

Shopping 252

Shopping Accounting Advertising Consumer 252

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

Advertising 277

Advertising Inventory Management Management Consumer 277

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Social Commerce 288

Social Commerce Shopping Advertising Marketing 288

Retail TouchPoints

OCTOBER 26, 2023

It started in 2018 when pioneering marketing executive Melanie Babcock saw an opportunity to let the Home Depot’s suppliers bid for retargeting traffic. She got her start at a web development agency in the early days of the internet, helping brands build websites and buy keywords (that very first of digital marketing tactics).

Planning 257

Planning Advertising Marketing Returns 257

Retail TouchPoints

FEBRUARY 2, 2024

Amazon has debuted Rufus , a new generative AI-powered conversational shopping experience, at the same time that it reported strong earnings for Q4 2023 and the full year. Both announcements highlighted the transformative potential of gen AI, with Amazon planning to lean heavily into the technology in the coming year. billion in 2022.

Shopping 228

Shopping Advertising Customer Experience Apparel 228

Inside Retail

OCTOBER 5, 2021

While online retailers have traditionally invested more heavily in digital advertising through Google and social media, the last 18 months have seen the likes of Adore Beauty and The Iconic venture into television advertising , as Covid-19 has driven more people to shop online. Sex toys go sustainable.

Planning 246

Planning Advertising Consumer Shopping 246

Retail TouchPoints

MARCH 5, 2024

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 This is what advertisers are most interested in. First-party customer data.

Advertising 249

Advertising Marketing Accounting Planning 249

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. It will run across linear and streaming TV, radio, digital, social, influencer marketing and PR channels.

Consumer 195

Consumer Marketing Accessories Advertising 195

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Inside Retail

AUGUST 7, 2023

After first appearing in the United States and United Kingdom, retail media has started to gain a foothold in the Australian market. What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy.

Advertising 243

Advertising Marketing Promotions Shopping 243

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) And yet 40% of product offers on Google today have just one image. “In Merchants in the U.S.

Merchant Services 276

Merchant Services Advertising Shopping Management 276

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail TouchPoints

AUGUST 17, 2023

Amazon is extending the reach of its most popular advertising format, Sponsored Products, outside the walls of Amazon.com. The company said in a blog post announcing the development that it plans to “start small, learn, and expand as we see meaningful opportunities to enable delightful discovery and shopping experiences.”

Advertising 209

Advertising Planning Shopping ATS 209

Retail TouchPoints

DECEMBER 8, 2021

Despite widespread concern about delays, we see solid evidence that many consumers are getting a late start on their shopping. According to our survey: On average, consumers have completed just 20% of their holiday shopping Some 39% haven’t done any holiday shopping yet 74% plan to do at least some last-minute holiday shopping this season.

Shopping 230

Shopping Shipping Finance Advertising 230

Retail TouchPoints

JANUARY 8, 2024

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The smart cart ads will bring the kind of personalized, dynamic advertising traditionally only seen online into the physical aisles of the grocery store. Image courtesy Instacart.

Advertising 162

Advertising Promotions Shopping Marketing 162

Retail TouchPoints

AUGUST 24, 2021

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. What will it take to make this year a successful holiday shopping season in the most unorthodox of times? Will the market bounce back?

Shopping 262

Shopping Planning Marketing Advertising 262

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

Advertising 257

Advertising Merchant Services Outdoor Accounting 257

Rangeme

SEPTEMBER 28, 2021

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Online shopping gets social. January 2021.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

JULY 14, 2023

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. Now Albertsons is taking that a step further, with plans to turn its digital circulars into “dynamic ad campaigns” on Facebook and Instagram. In the U.S.

Advertising 195

Advertising Grocer Promotions Supermarket 195

Inside Retail

OCTOBER 7, 2021

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. The post Pinterest launches new ad features to drive shopping appeared first on Inside Retail.

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Shopping Advertising Promotions Planning 130