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As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

Retail TouchPoints

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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How to Market Your Brand During a Recession

Rangeme

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. June 23, 2022. , July 28, 2022. Many factors remain within a brand’s control, including marketing efforts. Pause to plan. How to Market in a Downturn. 1 Kelly, Jack.

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The Top 25 Small Business Tax Deductions for the 2022 Tax Year

Small Biz Trends

This guide offers everything you need to know about taking advantage of the best small business tax deductions during the 2022 tax year. Types of Tax Deductions for the 2022 Tax Year. Small business owners and independent contractors can claim a number of tax deductions when filing their taxes for the 2022 tax year.

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11 Things to Do RIGHT NOW to get Your Store ready for Holiday 2022

Retail Adventures

Making the Golden Quarter work for you requires careful planning. Plan a monthly sales goal and set daily targets for sales, and even for specific products. It just makes sense to have a plan of action. Include after-holiday plans too, including required floor moves and décor that needs to come down. It’s almost here.

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26 Top Influencer Marketing Agencies

Small Biz Trends

And social media marketing has become an indispensable tool for leveraging products and services. Essentially an influencer produces compelling content that influences potential buyers of a product or service by promoting or recommending the items on social media. In fact, global influencer marketing is expected to grow to $16.4

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TikTok Doubles Down on Community, Creators with New Platform Updates

Retail TouchPoints

We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. Movie studios can promote their latest film by showcasing a full trailer to generate interest and then seamlessly provides showtimes and theater information based on the user’s location.