As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards
Retail TouchPoints
SEPTEMBER 13, 2023
The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive.
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