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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Top 5 markdown actions to take to dominate at mid-season sale

Inside Retail

Your markdown SKUs are live, but how are they tracking? Now is the time to check how your markdown performance is tracking against your retail markdown strategy keeping inventory management top of mind. Full price vs markdown mix. Review performance of current markdown clearance stock. Markdown cover.

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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. Another promotion that works well is offering a free gift with purchase.

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eCommerce Pricing: How to Price for Marketplaces vs. Your Website

Wiser

There are times when you want to switch up prices more often, such as a promotional period or holiday season. It’s viable for your own website because you have fewer restrictions from the marketplace and more digital real estate to advertise, promote, and explain your strategy. Turn to Markdowns and Promotions.

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7 Tips for Wholesale Inventory Management

Independent Retailer

Offer Promotions & Product Markdowns. Offer Promotions & Product Markdowns. Dynamic pricing, promotions, and markdowns are strategic ways to tackle inventory management, according to Nari Viswanathan, Senior Director of Supply Chain Strategy at Coupa. Help Shoppers Find the High Stock Products.

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Why Nike’s China rebound is still up in the air

Inside Retail

The marketing muscle helps: the latest sports icon to join the Nike stable is Manchester City footballer Erling Haaland, and of course the women’s World Cup tournament beginning in Australia and New Zealand in July provides an outstanding platform to promote athletic footwear and apparel brands.

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15 Tips to Succeed as Brick-and-Mortar Retail Reopens

Wiser

Log on to social media, buy advertisements, post notes on your door, and spread the word that you’re coming back. 4: Use Promotions and Markdowns to Move Seasonal Inventory. We recommend using promotions and markdowns to move that inventory quickly. 2: Be Transparent About Changes. 10: Keep an Open Mind.

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