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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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12 Critical Retail Industry Performance Metrics (2020)

Retalon

How effective are their promotional campaigns? Promotions Uplift Retail KPIs that Answer Questions About Customer Behavior 8. Customer Lifetime Value Which Retail Industry KPI is the Most Important? In particular, effective promotion planning depends on having accurate measurements of In-Stock Percentages.