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Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. to visit your website. Digital Marketing.

Wholesale 275
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7 Tips for Wholesale Inventory Management

Independent Retailer

Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . This is why inventory management is key, especially as retailers look to deal with unsold merchandise after the holidays. Adopt a Probabilistic Model of Inventory Management. back to top.

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The return of Tigerlily: An in-depth interview with the new CEO

Inside Retail

We’ve just hired a new CFO, a new head of retail and wholesale, our new head of digital started in August and of course, myself. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. With that strategy comes demand creation.

Returns 246
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Amazon FBA Boosts Sustainability Efforts With Two Circular Commerce Programs

Retail TouchPoints

Amazon has introduced two new Fulfillment by Amazon (FBA) programs to help merchants selling on Amazon resell customer-returned or overstocked items. FBA Liquidations will provider sellers the option to use Amazon’s existing wholesale liquidation partners and technology to recoup potential losses on returned and overstock inventory.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

As we explored in our eBook, “ The Wholesale Brand Disruption Guide ,” direct-to-consumer is defined as “the marketing and selling of products directly to consumers from the brand manufacturer.” In a traditional wholesale strategy, brands relinquish some control to others when they sell their products in bulk.

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more. Now, post-pandemic, customers are returning to in-store shopping in droves and are looking for the best deals and prices on their favorite brands.

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