Advertising, Management, Outdoor and Target Market

“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

SEPTEMBER 26, 2022

Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such.

Outdoor

Outdoor Advertising Target Market Marketing

Choosing the Best Marketing Channels for Your Retail Brand

Retail Next

MARCH 10, 2020

As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Email Marketing. Print Advertising.

Marketing

Marketing Accounting Advertising Jewelry

Experience Retail Today

“It’s working”: Kathmandu unveils next step in radical redesign

Choosing the Best Marketing Channels for Your Retail Brand

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