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Want to See Success in 2025? Answer These 5 Questions

Retail TouchPoints

Question 4: “What media adjacencies can we tap into to optimize marketing and advertising experiences? Retail media , or more broadly commerce media, is enabling these adaptive commerce experiences, with retailers and media entities converging to build solutions that make advertising moments feel more immersive and contextual.

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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Among the current top use cases for AI in retail are: Store analytics and insights; Personalized customer recommendations; Adaptive advertising, promotions and pricing; Stockout and inventory management; and Conversational AI. But many of these tasks may just represent the low-hanging AI fruit.

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Retail Risk is Serious Business – and it’s Time we Acted Like it

Retail TouchPoints

Retailers invest heavily in loss prevention personnel, surveillance devices, electronic sensors and other security measures designed to make stealing as difficult as possible and they mostly succeed. Even on its own, customer data can reveal quite a bit. The risks at play are not theoretical they are quantifiable.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. Loss prevention: Employs advanced surveillance techniques to detect and prevent shoplifting. There are nuances with every brand and business that you need to think about and consider.

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Loyalty Is The Key To Survival For Retail

Retail TouchPoints

A moment of both gratitude and loss prevention. Second, because loyalty programs deepen an already positive relationship and keep that mandatory source of revenue flowing, you’re also not spending on hard costs like you would when acquiring new customers, whether through advertising, PR or some other paid promotion.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Often, merchandising includes things like creating a pricing strategy, display design and layout, loss prevention, and store upkeep. From this application or account, you can pull a customer’s purchase and browser history and then push advertisements or sales that are specific to them.