Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Retail Focus

DECEMBER 12, 2024

Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts. Located on a site that has remained unused for over 20 years, the operator has a historic opportunity to deliver a highly anticipated project.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

JULY 8, 2021

has entered a multi-year national partnership with buy now, pay later solution Afterpay to support retailers in offering flexible payment solutions to returning shoppers. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

SEPTEMBER 5, 2022

Retailing is about maximizing return on the cost of assets — primarily products and service. Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. OOH advertising is booming. have their own media network.

Advertising 278

Advertising Kiosk Outdoor Accounting 278

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Google regularly introduces new and diverse SERP features, which alter its SERP layout.

Advertising 278

Advertising Marketing Location Consumer 278

Retail TouchPoints

DECEMBER 9, 2024

Imagine scrolling through your feed and stumbling upon a slick advertisement showcasing a stylish, ostensibly high-end product a high-performance vacuum, perhaps, or a stylish doormat. You hadn’t planned to purchase anything, yet the content captivates you in such a way that it sparks an unexpected need.

Consumer 277

Consumer Drop-Shipping Fulfillment Shipping 277

Retail Focus

JANUARY 2, 2025

This is especially important for Gen Z shoppers, who are far more likely to trust a live-streamer’s review than traditional advertisements. The intelligent codes will serve personalised content depending on factors like time of day, store location and consumer behaviour patterns.

Consumer 162

Consumer Marketing Advertising Management 162

Retail TouchPoints

FEBRUARY 20, 2023

The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. Actionable data can also help retailers with inventory management across all locations. It’s better to think of these solutions as marketing tools and measure “return on objective” (ROO) rather than ROI.

Advertising 246

Advertising Sporting Goods Returns Inventory Management 246

Retail TouchPoints

JULY 19, 2021

In fact, the eyewear darling plans to open another three dozen locations by end of this year. The premise and experience is called “SmartCommerce” — and it’s powered by connected devices and packaging that activate digital media and advertising moments across the entire product lifecycle — from the warehouse to a customer’s shopping cart.

Advertising 299

Advertising Consumer Customer Retention Fulfillment 299

Retail TouchPoints

MARCH 29, 2023

Kohl’s Marketplace is broadening our product offering online to capture incremental sales opportunities , and Kohl’s Media Network is leveraging our digital platform and site traffic to partner with more of our key brands and capture more advertising dollars,” Kingsbury said on the call.

Sporting Goods 278

Sporting Goods Apparel Accessories Advertising 278

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue. But they will adjust their strategy, taking concrete steps to boost basket size, steal market share and remain top of mind for shoppers.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

AUGUST 1, 2022

“The expansion of Amazon’s same-day delivery to include beloved brands delivered directly from nearby retail locations is just another way we are offering customers even greater selection, at faster speeds,” said Sarah Mathew, Director of Amazon Delivery Experience in a statement. “We Seattle and Washington D.C.

Merchant Services 278

Merchant Services Fulfillment Checkout Location 278

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 264

Advertising Marketing Management Customer Experience 264

Retail TouchPoints

APRIL 8, 2022

Google can afford to offer up all these services for free because its business model has always been built around advertising. Bottom line: more traffic = better results for advertisers. Merchants that are also advertisers can use this tool in tandem with Google Ads Insights for even deeper performance insights. and Canada.

Merchant Services 279

Merchant Services Shopping Advertising Shipping 279

Retail TouchPoints

MARCH 22, 2023

Many brands, including Coach, Louis Vuitton, Samsung, WhatsApp and BMW have caught on to the benefits of this surreal and sensory approach to advertising. Part of successful advertising is understanding how people engage with their environments. The benefits of this new sensory approach to advertising include: 1.

Advertising 290

Advertising Consumer Promotions Marketing 290

Inside Retail

OCTOBER 29, 2023

Western Australian pearl and fine jewellery brand Kailis has opened a pop-up shop at Westfield Miranda, a shopping centre located approximately 30 kilometres south of the Sydney CBD. This year has also seen the return of the European summer as well, so people are choosing whether to travel or purchase locally,” she said.

Advertising 242

Advertising Boutique Returns Location 242

Independent Retailer

MAY 26, 2022

It is estimated that digital media accounts for over 64 percent of the global advertising industry, with nearly $400 billion being spent on it in the previous year alone. As consumers continue to live more of their lives in the digital space, it is not enough for advertisers to rely on traditional static banner ads. by Digital Element.

Advertising 97

Advertising Location Consumer Accounting 97

Small Biz Trends

DECEMBER 2, 2021

What happens when a customer returns an item they’ve purchased? Maybe the store will offer credit, or just maybe they will refuse the return entirely. If the store has a return policy, then the terms of any returns or exchanges are laid out clearly in advance, eliminating questions in the minds of customers and staff.

Returns 122

Returns Merchant Services Shipping Payment Services 122

Retail TouchPoints

NOVEMBER 1, 2023

Google also plans to automatically add the small business attribute to some merchants’ listings based on factors like how many products they offer, the number of locations they have or how much web traffic they get. The tools will be available first to U.S. The knowledge panel will also appear for more merchants than it did previously.

Merchant Services 263

Merchant Services Advertising Shipping Shopping 263

Inside Retail

JULY 12, 2021

” Australian retail expert and QUT professor of marketing Gary Mortimer believes that while local stores have shown promise throughout the pandemic, location is critical to success. The challenge is CBDs will not return to pre-COVID levels for many years.

Supermarket 264

Supermarket Discount Store Store Layout Returns 264

Retail TouchPoints

AUGUST 5, 2022

With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option. They may log in in one country, maintain a billing zip code in a second geography and seek to ship goods to a third location.

Merchant Services 288

Merchant Services Returns Shipping Payment Services 288

Retail TouchPoints

SEPTEMBER 29, 2023

Essentially, Amazon is alleged to have established its own company town, only this time it’s not in a concentrated physical location but in cyberspace. Marketplace sellers are being offered a Hobson’s choice: sell at the price Amazon dictates, or don’t sell on the marketplace at all. and among the top marketplaces around the globe.

Advertising 289

Advertising Fulfillment Customer Experience Marketing 289

Retail TouchPoints

OCTOBER 14, 2022

“By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing. Currently available by invite only in the U.S.,

Advertising 290

Advertising Fulfillment Returns Shopping 290

Inside Retail

APRIL 22, 2021

According to one recent survey from ShipStation, 66% of consumers prefer contactless returns. Some are leveraging physical stores to fulfil more e-commerce orders, while others are using the dark store model to turn low-traffic locations into high-volume fulfilment hubs. Fulfilment of the future.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

AUGUST 9, 2022

Consumers may have a desire to find new brands and unique products from around the globe, but one question may prevent them from clicking “add to cart”: Will this product have the same quality that’s advertised? Consider the Entire Experience — Returns Included. Gill noted that making reverse logistics seamless for the customer is key.

Social Commerce 305

Social Commerce Returns Consumer Marketing 305

Retail TouchPoints

NOVEMBER 21, 2022

We’ve learned through looking at the data and reading customer reviews that [a big part of our value prop] is helping men look good so they feel good, and women care so much about how the men in their lives feel — that has become a huge component of our advertising approach.”. Step Three: Trust the Machine. Yahalom said.

Marketing 317

Marketing Advertising Wholesale Apparel 317

Inside Retail

MAY 31, 2023

Investing in warm, strategically located light can make a huge difference to the atmosphere and mood of the store. Make the effort to offer personalised recommendations for customers, particularly those who return regularly to the store. If customers can’t find what they are looking for, they are unlikely to return to the store.

Store Layout 334

Store Layout Promotions Customer Experience Marketing 334

365 Retail

JANUARY 14, 2025

GUESS has unveiled its Winter Project for the 2024/2025 season, blending high fashion with immersive experiences across Europes premier alpine locations. Located at 1,050 metres above sea level, these venues attract international visitors seeking luxury and style, making them prime locations to spotlight the GUESS winter collection.

Outdoor 64

Outdoor Fashion Apparel Advertising 64

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. But a separate survey from Motive.co

Marketing 279

Marketing Advertising Consumer Customer Retention 279

Inside Retail

JULY 17, 2024

Domino’s Japan had opened over 400 stores between financial years 2020-2023, which resulted in a number of “immature stores” Moreover, higher media costs and lower advertising funds led the company to undertake a review of its store locations.

Advertising 147

Advertising Returns Marketing Location 147

Retail TouchPoints

JULY 28, 2021

As kids return to school, adults go back to the office and the gym, and our cities fully reopened, we will still want the convenience of the delivery of food and goods to our homes. A New York-based start-up advertises “groceries delivered in 15 minutes”.

Fulfillment 299

Fulfillment Outdoor Location Shopping 299

Retail TouchPoints

NOVEMBER 17, 2020

Don’t advertise what you don’t have: Align holiday advertising with inventory. There’s no reason to pay for clicks that work against you — people that click over to products they can’t buy are far less likely to make an alternative purchase or even return to your site. Pull ads for unavailable products.

Checkout 232

Checkout Fulfillment Advertising Shipping 232

Retail TouchPoints

AUGUST 19, 2024

In the late 2010s, the obsession with amassing consumer data peaked when retailers were collecting an average of 23 behavioral advertising cookies on their homepages. Its advanced algorithm can now operate on simple, publicly available data and still generate the insights needed to sell advertisements effectively. Almost never.

Consumer 306

Consumer Markdowns Promotions Advertising 306

Retail TouchPoints

JULY 10, 2024

Whether a retail location, office building, hotel or healthcare environment, designing to support client objectives requires bringing to bear as much relevant information as possible. For physical retail locations, data and analysis are indispensable for navigating a rapidly evolving and ever-changing marketplace.

Point of Sale 261

Point of Sale Location Consumer Customer Experience 261

Retail TouchPoints

APRIL 4, 2023

Instagram users are savvy and can quickly detect insincere advertising. To measure the effectiveness of a campaign, you must understand its value in terms of return on investment. Instagram allows you to target your ads based on a range of demographic factors, such as age, location, interests and behaviors.

Management 262

Management Advertising Marketing Accounting 262

Retail TouchPoints

FEBRUARY 3, 2021

Though many merchants have taken measures to make their locations safer for workers and shoppers alike, a great many would-be patrons are still wary of being in close proximity to others. Consumer concerns about the possibility of catching or spreading the coronavirus by way of social contact remain high.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246