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How consumers’ forensic focus on prices is driving cross-shopping

Inside Retail

This includes cross-shopping, where consumers actively purchase their groceries from multiple stores. It’s not a new phenomenon for retailers but Coles and Woolworths are witnessing an uptick as grocery shopping becomes less habitual with consumers researching products extensively before heading to their local store.

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Mercatus Partners With CitrusAd To Launch Mercatus Digital Advertising

Retail TouchPoints

Mercatus has introduced Mercatus Digital Advertising, which combines its integrated e-Commerce platform with a scalable native advertising program powered in partnership with the retail media platform CitrusAd. Grocers can offer high-conversion, personalized ad placements to CPGs.

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Tesco ramps up in-store advertising with screen roll-out

Retail Gazette

Tesco revealed it has installed its 1,800th in-store advertising screen, up from around 400 screens in March this year, as it ramps up its retail media arm. The screens are now present in 420 Tesco shops, making it the largest network in the UK grocery market, according to the grocer.

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Retail media: How retailers are becoming advertising giants

Retail Gazette

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Disney and Kroger Collaborate on Streaming Retail Media Push

Retail TouchPoints

Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming to retail and CPG marketers. A select group of CPG brands will participate in the initial beta program, with the solution slated to launch to the general market in the second half of 2023.

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Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

Retail TouchPoints

The California-based grocer will roll out Caper Carts, Instacart’s AI-powered smart carts, and FoodStorm, an order management system designed to power the retailer’s food service and catering experiences. Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront.

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Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart

Retail TouchPoints

As the retail media landscape continues to grow , Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging Instacart ’s Carrot Ads platform to launch its own retail media network. The new offering is currently available in the U.S.