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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” Digital Service (USDS). reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. Retailers Will Continue Pushing Earlier Promotions ….

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Just as with finding the right content strategy, setting up the company’s TikTok Shop was a process of trial and error: “There was some blood, sweat and even a few tears behind getting set up and figuring it out, but once we did, we were off to the races,” recalled Parkhurst. “We Either way it’s good for us.

Shopping 192
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2024 Industry Trend Guide

Storis

The Potential of Promotions The NRF found deals and promotions were top motivators for a 2% YoY increase in Cyber Week shoppers. Partnerships with local brands and influencers through store-within-store concepts or pop-up events can be strategic ways to cross-promote. Retailers are also offering services within their spaces.

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Management changes announced by Walmart

Mass Relators

president and chief executive officer John Furner this month announced a number of personnel moves, including the promotion of Tom Ward to executive vice president and chief e-commerce officer. Furner announced Ward’s promotion in an internal memo dated January 20. . — Wal­mart U.S. business.”. Ward arrived at Walmart U.S.

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Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s

Retail TouchPoints

The Retail TouchPoints editors shared their takes on some of the most noteworthy and interesting ads from retail, CPG and technology advertisers: Temu Appeals to Billionaire Wannabes Perhaps the most notable new name that popped up in between plays was Temu , with its double-featured “Shop like a Billionaire” spot.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Explore Online Ordering Tech from Star Understanding Social Commerce Social commerce, the process of selling products and services directly through social media platforms, is not just an extension of ecommerce; it’s a new frontier in retail, and still a relatively new one. How QR Codes Can Benefit Your Business 5.