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Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

Retail TouchPoints

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.)

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Grocery’s Future: Retail Media Integration Across In-Store and Online Channels 

Retail TouchPoints

For this reason, there have been major investments in exciting retail activations from some of the biggest grocers in the world, with a particular focus on bringing the online and in-store shopping experiences together in one seamless checkout. grocers are valued at $8.5 boasting 365 locations. Here in the U.S.,

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Instacart Looks Beyond Delivery with Suite of Tools to Support Grocery’s Digital Transformation

Retail TouchPoints

Instacart already powers the ecommerce and fulfillment experience for hundreds of retailers across North America. Now the online grocery marketplace has launched a suite of technologies to help its partners continue their digital transformation with new fulfillment , advertising and insights capabilities.

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Walmart, Target Maintain Upward Omnichannel Trajectory in Q2 2021

Retail TouchPoints

Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. The high-margin nature of advertising provides a powerful foundation that may help Walmart solidify its lead in low-margin areas like grocery. compared to 2020. Target’s Same-Day Options Surge. growth experienced in Q2 2020.

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Instacart Expands Enterprise Offerings with Display Ads and Order Management for Deli and Produce Items

Retail TouchPoints

Instacart has expanded the offerings under its Instacart Platform umbrella, a suite of enterprise-grade technologies designed to help grocers with their digital transformations. Instacart launched Platform in March 2022 as the next step in its broader strategy to become the ecommerce and technology enabler of the grocery industry. “At

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Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

Retail TouchPoints

The California-based grocer will roll out Caper Carts, Instacart’s AI-powered smart carts, and FoodStorm, an order management system designed to power the retailer’s food service and catering experiences. Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront.

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Navigating Delivery Disruption: 3 Questions Retailers Need to Answer

Retail TouchPoints

Vendors like Instacart and Uber are expanding their marketing and advertising services, creating an opportunity for partners to drive awareness and conversions through their apps. This is especially true with advertising, an area that companies like Instacart are really looking to monetize.