Retail TouchPoints

JULY 23, 2021

Last year, multiple lockdowns and store closures forced fashion retailers to go online. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . According to Digital Commerce 360 , “consumers spent $861.12

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Fashion Advertising Shopping Consumer 264

Retail TouchPoints

MAY 19, 2023

Example of the new Pinterest Premiere Spotlight advertising offering. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event.

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Accessories Apparel Advertising Fashion 240

Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy. Here are just some examples: Gamified experiences.

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Advertising Promotions Social Commerce Shipping 130

Inside Retail

AUGUST 14, 2022

E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. The Mys Tyler app has since been downloaded by 300,000 women globally, validating the demand for body-relevant fashion. Retail is still the main source of fashion inspiration.

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Fashion Social Commerce Advertising Shopping 130

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. The most engaging content categories were style and fashion , food and beverage , and home and garden.

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Advertising Accessories Marketing Fashion 264

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience.

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Customer Retention Customer Experience Advertising Consumer 256

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. For example, a micro-influencer in the apparel space may design their clothing or attend fashion school.

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Advertising Accounting Marketing Promotions 284

Retail TouchPoints

JUNE 20, 2022

Brands are beginning to utilize the metaverse by creating hubs where customers can interact and share experiences, learn about products and services and shop for digital and real-life goods. Advertise in Metaverse . Know why you are advertising in the metaverse and who you expect to reach with your activation.

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Advertising Fashion Location Marketing 301

Retail TouchPoints

MARCH 14, 2022

#RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity. Beczak called on retailers to “learn about the difference diversity in advertising can make.” Remember that change starts at home.

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Advertising Shopping Fashion Marketing 230

A1 Retail

FEBRUARY 12, 2024

Spring Fair, the UK’s largest and most inspirational retail marketplace for Home, Gift and Fashion, closed on a high after four days of intensive buying, creativity and fun, and now looks ahead to its 75 th anniversary in 2025. Communication and planning with the event organisers, Hyve has been seamless.

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Fashion Returns Accounting Management 59

Retail TouchPoints

NOVEMBER 27, 2023

And in some cases, you can even lean into some seasonal references to get people in the holiday shopping mood. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content. Touchland aims to showcase all of these options so consumers can shop in the most convenient way.

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Consumer Wholesale Marketing Accessories 265

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. When Olivela reopened its store in Nantucket, Mass.,

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. When Olivela reopened its store in Nantucket, Mass.,

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Independent Retailer

JANUARY 5, 2023

Live Shopping on the Rise. It is clear that ecommerce shopping will remain a major revenue source for retailers. Helen Herrick, Studio Director at MBH Architects ’ New York City office, says these are the hybrid shopping design trends that retailers should focus on in 2023: Browse Online, Try On In-Store. Augmented Reality.

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Payment Services Wholesale Consumer Finance 84

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

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Sporting Goods Advertising Consumer Apparel 297

Retail TouchPoints

DECEMBER 12, 2023

Ultimately people come to Pinterest to dream, discover and shop for their future — their next outfit, their next beauty look or their next home idea. Bringing the Future to Life All items in the Pinterest Predicts Shop were shoppable on Pinterest via QR code. Instead, the entire store was shoppable via QR codes.

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ATS Consumer Shopping Fashion 262

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail TouchPoints

JANUARY 10, 2023

Amid the mayhem of the current holiday shopping season, online sellers are frantically working to move products. Further, excess inventory can lead to lost revenue because products that are not sold quickly can become obsolete or go out of fashion. The past year presented a plethora of challenges for retailers.

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Payment Services Drop-Shipping Fulfillment Shipping 258

Retail Geek

JANUARY 12, 2024

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. And last year, they added automated integrations with Snap, Criteo, which Criteo is a multi-platform advertising platform, and TikTok.

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Drop-Shipping Apparel Shipping Fast Fashion 59

Retail TouchPoints

JULY 2, 2021

When we had our fashion show, we were able to really open up the door for brands to see the fashion show and models with disabilities.”. We’re trying to bring the fun to online shopping. In our ontology there’s shopping and there’s buying. In our ontology there’s shopping and there’s buying.

Merchant Services 184

Merchant Services Customer Experience Marketing Consumer 184

Retail Geek

JULY 9, 2021

Advertising products could stand for some. Make those products more mature and friendly to advertisers. You know at least three and maybe four of them are all like cumulatively what I would call Commerce right like you taught you know. [25:10] Social commerce and the the sleeper is.

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Shipping Merchant Services Fulfillment Wholesale 98

Retail Assist

JANUARY 17, 2023

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.

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Customer Retention Payment Services Loss Prevention Checkout 52

Retail Geek

JUNE 25, 2021

Amazon Prime day was launched in 2015 to celebrate Amazon’s 20th anniversary, and has become a world-wide summer shopping event. He joins us this week to share ChannelAdvisor data from Amazon Prime Day 2021. The length of the event has been slowly expanding since 2015, so it is now two days long. Marker 03. [22:47] Marker 03. [22:47]

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Apparel Advertising Marketing Fulfillment 66

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail TouchPoints

SEPTEMBER 28, 2023

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines. It’s discovery where things are evolving pretty rapidly, especial in the social media space.” Then you get into a more wants-based product category like fashion. consumers, with 57% starting there.

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Advertising Consumer Beauty and Health Shopping 249

Retail Geek

JANUARY 7, 2022

Interesting most of these, retail media networks are selling ads to what we would call endemic Advertiser so your Duracell batteries you sell batteries at Walmart you buy an ad from Walmart for Duracell batteries to help more people find them. [13:57] Jason: [30:05] If you had said in dubious fashion choices than I might give it to you.

Merchant Services 98

Merchant Services Payment Services Drop-Shipping Apparel 98