From Omnichannel to Polychannel: How FMCG Shopping is Changing
Retail TouchPoints
OCTOBER 25, 2024
With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. Using creators to market a holiday destination, makeup or fashion brand seems intuitive, given the products’ glamorous or experiential nature.
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