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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. Using creators to market a holiday destination, makeup or fashion brand seems intuitive, given the products’ glamorous or experiential nature.

Shopping 271
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Shop Premium Outlets Debuts Retail Media Network

Retail TouchPoints

Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe — has launched a retail media network powered by Mirakl Ads, a new retail media offering from marketplace solution Mirakl (on which SPO is built).

Shopping 270
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J Crew’s catalogue proves that print is still king in the fashion industry

Inside Retail

J Crew’s catalogue has long been a coveted fashion reference to timeless style and now the brand is ready to capitalise on its own lore. Moreover, with the cost of advertising on social media rising – without the promise of conversion – it’s not surprising that brands are looking to reach consumers in new and old ways.

Fashion 147
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. Full disclosure, I have a bit of a shopping addiction. That excitement and the love of shopping is still there.

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Keep shopping in fashion this Christmas

A1 Retail

By Joe Gilliver, Founder of Chameleon Agency How can events keep shopping in fashion this Christmas? As internet Christmas shopping becomes increasingly more popular, how can shopping destinations make it worth the trip to crowded shops in bad weather? How can retailers and shopping mall owners attract footfall?

Fashion 64
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TV Commerce: 3 Ways to Make Shopping Click for Consumers

Retail TouchPoints

Selena Gomez fans may love her wardrobe in Only Murders in the Building, but those who want to buy clothes like the ones she wears — or products advertised during the show — may find themselves grappling with an experience that’s as old school as her sidekicks in the Hulu series. Here are three things marketers can do now.

Consumer 271
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Premium fashion retail brands navigating changing tides in the retail landscape.

Retail Focus

The world of fashion retail is constantly evolving, and premium fashion retail brands find themselves at the forefront of this ever-changing landscape. While often confused with luxury brands, premium fashion retail brands have their unique attributes that set them apart.

Fashion 147