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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Stand Out Beyond Free Shipping . Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022. Invest in Your People .

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. The trade-off is long shipping times, another thing Wish is working hard to improve.

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Then as they unwrap it, it is not only the immediate customer who is seeing your brand, it is all the people watching the video or the stream as well. “So Get it right, and it is effectively free advertising that money cannot buy.” Right-sized packaging reduces product damage which itself results in lower rates of returned goods.

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New products, brand collabs and a global ad campaign: Tumi is on a roll

Inside Retail

2022 has been a busy year for Tumi, with a host of new product launches, a new global advertising campaign and several collaborations with famous celebrities all hitting the market in a bid to drive consumer demand for high-end luggage as the luxury travel industry starts picking up. The APAC market. The spirit of innovation.

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Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

Retail TouchPoints

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. In contrast, paid search clicks dropped 12%.

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Guest Post: Elevate Your Business’ Customer Service With the Help of QR Codes

Hyken

QR codes are commonly used for payments and advertisements and are effortlessly offering a contactless solution to customers. They save critical data, allowing consumers to access information and execute certain activities more quickly, ensuring an excellent customer service experience. . QR codes for product manuals .

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4 Critical Steps for Optimizing Omnichannel Order Fulfillment in 2021

Retalon

Omnichannel order fulfillment that drives customer experience (and boosts profits). In retail, omnichannel fulfillment is the process of getting products to customers across many different channels (delivery from DC, drop-shipping, in-store pickup, contactless pick-up, etc.). That’s the billion dollar question.