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How to leverage the latest tech to attract and convert customers

Inside Retail

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. It was just over our target.

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Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment. The Michaels Marketplace will be invite-only and aimed at “high-volume sellers of components, tools or craft materials,” according to an announcement on the company’s website.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping . But make no mistake, the return to “traditional” media by no means has to be boring.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. The trade-off is long shipping times, another thing Wish is working hard to improve.

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Then as they unwrap it, it is not only the immediate customer who is seeing your brand, it is all the people watching the video or the stream as well. “So Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.

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Understanding eCommerce Business Models: A Guide

Wiser

Key Features: Control over brand, price, and customer experience, direct customer feedback, no retailer margins. Pros: Higher profit margins, direct relationship with customers, quicker time to market. Opting for a suitable business model not only ensures profitability but also enhances the overall customer experience.

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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

The physical hoodie takes AR further, with target markers on the sleeves and a QR code on the front activating an AR experience. For the lucky ones, their physical item will be shipped in September. This allows the user to add effects such as customisable virtual wings attached to the hoodie. 86 Ethereum (about $1700).

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