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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers. What is Consumer Promotion?

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Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. to visit your website. Fulfillment and Returns.

Wholesale 276
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Milwaukee distributor hit with record fine for resale price maintenance

Inside Retail

The penalties are the highest imposed for resale price maintenance in Australia, according to the Australian Competition & Consumer Commission (ACCC). It is illegal for suppliers of goods to specify a minimum price below which a reseller must not supply, advertise, or display those goods for sale.

Wholesale 273
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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Lesson 5 Owned ecommerce and digital marketing should support wholesale efforts: Homedics has a vast network of wholesale partners, including Amazon, Kohl’s, Target and Walmart. That way when new consumers walk into stores, they’re asking specifically for our brand.

Marketing 283
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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal.

Wholesale 251
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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.