Remove Advertising Remove Consumer Remove Fulfillment Remove Wholesale
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Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. Fulfillment and Returns.

Wholesale 277
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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour.

Consumer 139
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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. After six months of B2C sales in the U.S., This is the key to growth.”

Planning 252
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Grab customer attention across channels with a diversified strategy

Inside Retail

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. It’s about knowing who your customers are and which channels they use, thoroughly understanding each channel’s requirements and streamlining consumers’ pathway to purchase. Sell where consumers shop. Fulfil customer expectations.

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“A real no-brainer”: Vacay Swimwear expands presence in North America

Inside Retail

It’s more so about how we communicate the message through advertising. A lot of the way that consumers over there soak in messaging is different than how they do here, so we have to tailor our advertising a bit for the North American market. IR: What do you think the rest of this year looks like for Vacay?

Wholesale 242
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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. Ads are everywhere and Japanese consumers are very receptive to advertising. Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan.

Shopping 173