From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth
Retail TouchPoints
DECEMBER 7, 2021
Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. The new DTC model is the Community Economy plus Content-Driven Commerce,” Hamilton said.
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