Advertising Consumer Shipping Wholesale 
Retail TouchPoints
JULY 26, 2021
If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. to visit your website. Fulfillment and Returns.
Wiser
OCTOBER 15, 2019
Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?
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Independent Retailer
DECEMBER 23, 2022
consumers have been pulling back on clothing and durable goods as soaring inflation raises the cost of food and basic items. Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . If they are not, consider exploring partnerships with new wholesalers. .
Retail TouchPoints
DECEMBER 20, 2023
Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. While some DTC brands are strategically entering into brick-and-mortar via branded storefronts, others are doubling down on wholesale.
Retail TouchPoints
DECEMBER 5, 2022
Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. Ads are everywhere and Japanese consumers are very receptive to advertising. Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan.
Inside Retail
JUNE 1, 2022
E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. It’s about knowing who your customers are and which channels they use, thoroughly understanding each channel’s requirements and streamlining consumers’ pathway to purchase. Sell where consumers shop. Direct-to-consumer (DTC ).
Wiser
OCTOBER 11, 2023
B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. C2C (Consumer-to-Consumer): Here, consumers sell products or services to other consumers. For example, Amazon and eBay. Brands like Warby Parker and Everlane operate on this model.
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