article thumbnail

The Cheesecake Shop reveals fresh new look

Inside Retail

In-depth consumer research informed the rebrand. Now a new tagline, Happiness Baked Daily, reiterates that point, as does the store layout. A nostalgic new store look, led by McCartney Design, will connect customers with an open kitchen which allows them to observe the cake baking and decorating.

Shopping 264
article thumbnail

Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amazon to Share Shopper Insights from its Grocery Stores with Brands

Retail TouchPoints

The goal, according to Amazon, is to “allow brands to better understand the path to purchase for their products, helping them to evolve and refine their assortment, merchandising and advertising over time.”. Purchase behavior in stores also will be linked to online shopping activity.

article thumbnail

How to Measure Consumer Behavior: 3 Metrics for Brands and Retailers

Wiser

Instead, analyze these three datasets—dwell time, traffic patterns, and loyalty programs—the next time you’re planning a change, so you’ll better understand how your decisions will affect consumer behavior. Why Monitor Consumer Behavior? What better indicator of a successful initiative than how consumers respond?

article thumbnail

What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

Prices continue to rise while retailers bear the brunt of consumer ire; however, some retailers, such as Aldi, are seeing the upside as consumers seek value. The term has entered the public lexicon and led to a backlash from consumers and, most strikingly, from retailers.

article thumbnail

In retail, there’s no one-size-fits-all approach to accessibility

Inside Retail

But is the retail industry really living up to the promise of creating products that all consumers, with a variety of physical, visual, and neurological needs, can use? The reality is that there is no one example of what a disabled consumer looks like. This will enhance the shopping experience for all consumers,” Mohammadian explained.

Fashion 130
article thumbnail

Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Bradley Grinlinton, industry lead for retail and consumer products at digital agency Publicis Sapient, agreed, noting that the real value of pop-up stores such as Aldi’s is the direct interaction with and feedback from customers.

ATS 130