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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

Consumers today expect a better in-store shopping experience from brick-and-mortar retailers, and retailers that can give it to them will continue to thrive even in the face of ever-increasing convenience from online competitors. Costco grew revenue by 6.7% and net income by 7.7% No, retail isn’t dead. Bad retail is dead.

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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

The retail landscape is transforming, driven by rapid technological advancements and changing consumer behaviors. By analyzing data derived from network traffic, retailers can unlock profound insights into customer behavior, store performance and inventory efficiency.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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5 Ways to Improve Customer Experience and Increase Conversion Rates

V Count

The most challenging part is converting these visitors into buying customers, not just one-time customers, but regulars as well. Statistics show that providing an excellent customer experience is the key to increasing a business’s conversion rate. This is where Demographic Analysis comes in handy.

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Amazon to Share Shopper Insights from its Grocery Stores with Brands

Retail TouchPoints

The goal, according to Amazon, is to “allow brands to better understand the path to purchase for their products, helping them to evolve and refine their assortment, merchandising and advertising over time.”. Purchase behavior in stores also will be linked to online shopping activity.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Bradley Grinlinton, industry lead for retail and consumer products at digital agency Publicis Sapient, agreed, noting that the real value of pop-up stores such as Aldi’s is the direct interaction with and feedback from customers.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy. Done well, it can improve customer experiences, boost sales, and increase overall product visibility. Customers want to feel important. What is Merchandising?