Remove Advertising Remove Consumer Remove Promotions Remove Store Layout
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Amazon to Share Shopper Insights from its Grocery Stores with Brands

Retail TouchPoints

Store Analytics combines product location with shopper interaction and purchase data from the stores to give brands aggregated, anonymized insights about the performance of their products, promotions and ad campaigns. Purchase behavior in stores also will be linked to online shopping activity.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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How to Measure Consumer Behavior: 3 Metrics for Brands and Retailers

Wiser

Will a promotion here eat into sales or lift them up? It’s normal to be a bit nervous about a change inside your stores. Why Monitor Consumer Behavior? Before diving into the metrics, it helps to look at why it’s beneficial for your business to monitor how consumers act. Will that new display drive sales?

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

Prices continue to rise while retailers bear the brunt of consumer ire; however, some retailers, such as Aldi, are seeing the upside as consumers seek value. It’s interesting to see both Waitrose and M&S running campaigns you’d never have seen in the past, with price promises, price matching and price-down promotions.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

“It just goes to show that supermarket and grocery retailers are constantly looking for new and innovative ways to promote their products,” said Mortimer. As retail increasingly looks to experiential stores as a means of breathing new life into the physical side of retail, it makes sense that advertising would go the same way.

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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

In the rapidly evolving world of retail and consumer packaged goods (CPG), staying ahead of the competition is a constant challenge. AI is reshaping the business world as today’s future-ready retailers and consumer goods manufacturers leverage technology to streamline operations and connect more closely with consumers.

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How Buy One, Get One Can Improve Your Sales

Wiser

BOGO is a great discount technique to use to appeal to consumers. Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. Get on shoppers’ good sides with a Buy One, Get One promotion.