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Retail holiday preparedness: Six tips to maximise sales events

Inside Retail

With retail being one of the most negatively impacted industries in 2020, there’s no doubt that businesses within this sector are eager to recoup losses. With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. Leverage video advertising to stand out from the crowd.

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Amazon shares tumble after weak Christmas trading outlook

Inside Retail

Amazon on Thursday forecast a slowdown in sales growth for the holiday season, disappointing Wall Street and warning that inflation-wary consumers and businesses had less money to spend. Prior holiday quarter sales growth was 9 per cent in 2021 and 38 per cent in 2020. US consumer confidence did a U-turn in October.

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Holiday Leftovers? Here are 4 Ways Sellers can Minimize Excess Inventory

Retail TouchPoints

Among them were unpredictable shipment of supplies and waning consumer demand that left many with excess inventory. A lot of sellers will start out selling on a single ecommerce marketplace, but then find as time passes that this marketplace gets more saturated — and more expensive to advertise on — making it harder to sell.

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15 Things to Do RIGHT NOW to Get Your Store Ready for Holiday 2020

Retail Adventures

2020 Dates to Remember: This year Black Friday is on November 27, Cyber Monday is November 30, Small Business Saturday is November 28, and the biggest shopping day of the holiday season will be December 19, the Saturday before Christmas. Increase your advertising and marketing efforts. Your store must participate on Black Friday.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

By Tricia McKinnon 2020 is the year when the eCommerce narrative shifted in a major way. Walmart’s US eCommerce sales were up 79% in 2020 and were up 11.0% Then in 2022 Walmart’s eCommerce sales were up 12%. Consumers love shopping online but what they really want is control. More than 1.7 Take a look at Target.

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4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. Amazon launched Amazon Pharmacy in 2020 which offers online ordering and delivery of prescriptions. That’s one of the reasons why click and collect is so popular.

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A CEO’s Guide: Winning in the Amazon vs. Walmart Online Battleground

Retail TouchPoints

It’s not all doom and gloom though: the pandemic looks set to impose permanent lasting change on retailers far beyond the end of the shutdown, pushing more consumers online than ever before. What Amazon has done to the high street, Google and Facebook have done to advertising, Netflix to film and TV distribution, Uber to minicabs — and so on.

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