Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A

Advertising 261

Advertising Consumer Marketing Accounting 261

Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). “Advertisers on average see 6.5X

Advertising 242

Advertising Returns Marketing Consumer 242

Retail TouchPoints

MARCH 2, 2021

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Cardlytics runs banking rewards programs for financial institutions that are designed to allow marketers to identify new customers and increase loyalty from within banks’ online and mobile channels.

Advertising 177

Advertising Telecommunications Returns Consumer 177

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 266

Marketing Wholesale Advertising Consumer 266

Inside Retail

MARCH 11, 2024

That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. In fact, Sensor Tower claims Temu and Shein were Meta’s (owner of Facebook) second and fourth-largest advertisers in Q4 last year. Amazon long made this leap to advertise its retail platform, cloud computing offering and Prime Video.

Advertising 278

Advertising Marketing Consumer Returns 278

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. And for the most part they didn’t mind — if they were offered personalized experience across channels in return. How brands collect first-party data from consumers is shifting state by state, country by country, and there’s a lot at stake.”

Marketing 261

Marketing Advertising Consumer Customer Retention 261

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130

Marketing Fashion Returns Shopping 130

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 247

Marketing Promotions Advertising Comparison Shopping 247

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Although marketers have known this has been coming for quite a while now, what’s changed is that it’s officially started. Conversational commerce. Let’s explore.

Advertising 221

Advertising Consumer Marketing Customer Experience 221

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. consumers have at least one email account, with the average addresses per person totaling 2.5.

Marketing 203

Marketing Retail Marketing Advertising Promotions 203

Retail TouchPoints

MARCH 14, 2024

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. Collaboration with advertisers is important in order to forge mutually beneficial partnerships.

Advertising 257

Advertising Consumer Marketing Management 257

Retail TouchPoints

SEPTEMBER 26, 2023

Brand advertisers will be able to tap into digital and in-store advertising as well as off-site advertising on brand-safe sites. Retail media is outpacing traditional marketing and will be a game-changer in consumer marketing,” said Jason Farver, President of Hy-Vee RedMedia in a statement.

Advertising 206

Advertising Supermarket Returns Customer Experience 206

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 130

Consumer Advertising Marketing Spend Returns 130

Retail TouchPoints

APRIL 18, 2024

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. We are leveraging our consumers and our collective $16.5 billion in retail sales.

Grocer 217

Grocer Advertising Promotions Point of Sale 217

Retail TouchPoints

MAY 28, 2024

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML), which followed an equally expansive set of updates from the Google I/O conference for developers the previous week. New AI Overviews results page.

Merchant Services 242

Merchant Services Advertising Consumer Marketing 242

Retail TouchPoints

AUGUST 12, 2022

While many businesses consider reducing marketing budgets as recession fears loom, user-generated content (UGC) is becoming more appealing to brands and retailers across a broad spectrum of industries. Getting Real: Seeing UGC Through the Consumer’s Lens. Some were and are still afraid to concede control to consumers.

Consumer 192

Consumer Marketing Advertising Promotions 192

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 249

Advertising Marketing Social Commerce Consumer 249

Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? And, amazingly so, the return on ad spend (ROAS) is almost always strong. So, what’s not to love – right?

Advertising 298

Advertising Marketing Returns Consumer 298

Retail TouchPoints

APRIL 27, 2023

Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on the Roku platform. Instacart Ads allow CPG brands to connect directly with consumers online at the point of purchase.

Advertising 194

Advertising Consumer Marketing Returns 194

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. How can retailers capitalize on this shift and the emerging market opportunities? This opens up a significant opportunity for global retailers to position themselves as trailblazers in these markets.

Advertising 198

Advertising Grocer Marketing Consumer 198

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. industries.

Advertising 52

Advertising Marketing Promotions Consumer 52

Retail TouchPoints

OCTOBER 4, 2023

As one of the largest media and entertainment companies in the world, NBCUniversal is also one of the biggest vehicles for brands to connect with consumers. Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. said Reduto.

Advertising 219

Advertising Consumer Returns Shopping 219

Independent Retailer

SEPTEMBER 29, 2022

These changes have upended the digital advertising strategy for hundreds of thousands of businesses, and have forced them to find a new path to their customers. Brands that head in this direction and embrace new opportunities for marketing will see great benefits in the years ahead. How Are Brands Changing Their Marketing?

Advertising 81

Advertising Marketing Returns Consumer 81

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. Email marketing. in 2019 to 14.9%

Payment Services 353

Payment Services Advertising Returns Checkout 353

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 296

Advertising Management Promotions Shopping 296

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Commerce 201

Social Commerce Marketing Advertising Shopping 201

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing.

Marketing 130

Marketing Advertising Consumer Returns 130

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 214

Advertising Marketing Customer Experience Management 214

Inside Retail

DECEMBER 10, 2023

Especially for consumer durables, the organised shopper can have their preferred (low) price and get it delivered to the door too. However, it shouldn’t be forgotten that Black Friday is an event characterised by unique market conditions. Craig Flanders is the CEO of advertising agency Spinach. Or will we?

Consumer 130

Consumer Advertising Shopping Returns 130

Retail TouchPoints

MAY 5, 2023

As the retail media landscape continues to grow , Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging Instacart ’s Carrot Ads platform to launch its own retail media network. The new offering is currently available in the U.S.

Advertising 251

Advertising Grocer Marketing Consumer 251

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Two out of three consumers suggest that it is the brand’s role to place themselves in the appropriate context.”. That is where brands live.

Marketing 222

Marketing Consumer Advertising Social Commerce 222

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 232

Consumer Merchant Services Payment Services Advertising 232

Retail TouchPoints

DECEMBER 26, 2023

In today’s ever-evolving ecommerce landscape, the battle for consumer attention and loyalty rages on. This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers.

Returns 211

Returns Customer Experience Consumer Advertising 211

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 239

Consumer Customer Experience Advertising Marketing 239