Remove Advertising Remove Consumer Remove Markdowns
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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

With consumer sentiment and discretionary spend down, many retailers are already facing reduced profit margins and a higher cost of doing business, making hefty discounting for prolonged periods a particularly costly exercise. LSKD’s approach has also garnered the attention of consumers and its community. “We

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AI in Action: How Retailers are Transforming Demand Forecasting with New Tech

Retail TouchPoints

These mismatches also create the need for either markdowns or additional shipping costs to get the products to where they are more likely to be sold. They dont listen to consumers or market signals; we find over and over again that they dont do this right.

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The Retail Landscape Continues to Evolve — Data Departments Need to Keep Pace

Retail TouchPoints

This can be done through the effective use of granular data, which will in turn help retailers maintain customer loyalty and keep their revenues steadier, regardless of fluctuations in national consumer spending rates. With stubborn inflation squeezing the American consumer, times are certainly tough for the consumer.

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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

They are also a way to ensure markdowns and promotions are effective. On the other hand, if you have a limited time sale or a flash sale where you tell your consumers a specific end date, consumers will be motivated to buy sooner. The last thing you want to do is condition your consumers to only shop during sales.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. Consumer promotions, on the other hand, primarily target the end-user of a product or service—the customers. What is Consumer Promotion?

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Off-Price Quarterly Results Showcase Benefits Of ‘Essential Retailer’ Status

Retail TouchPoints

The retailer saw increases in consumables, seasonal home products and apparel, with the company attributing this growth to COVID-19’s impact on consumer behavior. Dollar Tree also increased payroll costs due to worker bonuses, but the growth was offset by reduced operating and corporate expenses, occupancy costs and advertising.

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eCommerce Pricing: How to Price for Marketplaces vs. Your Website

Wiser

Value-based pricing is defined as using consumer and market research to set a price that aligns with shoppers’ perceived value of a product. It’s viable for your own website because you have fewer restrictions from the marketplace and more digital real estate to advertise, promote, and explain your strategy.

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