Remove Advertising Remove Consumer Remove Management Remove Wholesale
article thumbnail

7 Tips for Wholesale Inventory Management

Independent Retailer

consumers have been pulling back on clothing and durable goods as soaring inflation raises the cost of food and basic items. Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . Adopt a Probabilistic Model of Inventory Management. back to top.

article thumbnail

Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. to visit your website. Building a Tech Stack.

Wholesale 279
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers. What is Consumer Promotion?

article thumbnail

Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

article thumbnail

What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?

article thumbnail

The Top 5 Retail Remix Episodes of 2023

Retail TouchPoints

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. While some DTC brands are strategically entering into brick-and-mortar via branded storefronts, others are doubling down on wholesale.

article thumbnail

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5