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How Malaysian department store Pavilion is connecting with customers

Inside Retail

The retail industry in Malaysia has struggled during Covid, but shopping centre Pavilion in Kuala Lumpur has continued to find a way to reach consumers. Businesses that offer customers both physical and online store options tend to see higher customer engagement and sales. The demand for personalised customer experiences has increased.

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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

Customer experience is almost as important to consumers as the product itself, and the experience of buying a luxury item directly from the designer is an area in which luxury brands are constantly investing. Longchamp manages 325 direct-to-consumer stores through 25 distribution subsidiaries around the world. billion in 2024.

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“Incredibly smart”: Kmart targets Gen Z with updated beauty offering

Inside Retail

Rather than advertising products in the pages of beauty magazines or TV commercials, Gen Z is increasingly learning about and buying their cosmetics through social media and influencers – specifically, on TikTok. Department stores in Australia have traditionally played around teen and tween clothing, but not beauty or cosmetics,” Rigby said.

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What Myer’s new CEO says about the importance of customer loyalty in retail

Inside Retail

Doubling down on Myer One To date, Myer’s customer loyalty program Myer One has over 7 million digitally contactable members and the department store’s fiscal turnaround has been loyalty-led. The return on investment from advertising budgets is hard to determine, while the return on investment for loyalty programs is trackable.

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Getting to Grips with Gen Z

Retail TouchPoints

Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is constant, frequent and often unexpected.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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Ad Exec: What Really Went Wrong at Bed Bath & Beyond

Retail TouchPoints

In many instances, declines occur because consumer shopping patterns shift over time. For example, malls were the hottest thing in retail for decades — until ecommerce behemoths like Amazon began eroding malls’ implicit promise of being the everything store (or stores). RTP: What were, or became, the retailer’s weak points?

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