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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

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2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

There’s also digital publisher partnerships [with the likes of Pinterest and Meta ] as well as demand-side platform (DSP) partnerships for programmatic [advertising].” At the RICE session Lipsman pointed out that almost all of the $45 million in U.S. And retailers are still finding new places within stores to run these ads.

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Claire’s Adds Kohl’s to Growing Roster of Retail Partnerships

Retail TouchPoints

And there’s more to come — at Advertising Week NY CMO Kristin Patrick teased big plans on the horizon, including turning the Roblox Shimmerville experience into a broader IP that will expand well beyond the metaverse with content and physical products.

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What Amazon’s AI search tool Rufus means for marketplace sellers

Inside Retail

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The post Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023 appeared first on 365 RETAIL | Retail Technology News.

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How Pinterest is Monetizing its Positive Corner of the Internet

Retail TouchPoints

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. Deep linking, which takes users from products straight to a retailer’s checkout, represented 40% of Pinterest’s shopping revenue.

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Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

Retail TouchPoints

TikTok also offers seamless shopping feature integrations on the platform, which allows users to buy products immediately through shoppable ads and in-app checkout. However, by carefully planning one’s approach to TikTok, business owners can avoid some common missteps.

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