Remove Advertising Remove Checkout Remove Marketing Spend Remove Planning
article thumbnail

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 268
article thumbnail

Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” The company also is considering offering free shipping on orders above certain spending thresholds. representing a 41% workforce reduction in that country.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In-store customer experience – a top retail focus for 2021

I Vend

The power of tech – Technology and automation enhance customer experience – existing initiatives such as contactless payments, self-checkout, BOPIS and curbside pickup will all continue to gain momentum, and will rely ever more heavily on barcode and OCR-enabled apps for maximum efficiency.

article thumbnail

CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising.

Consumer 138
article thumbnail

Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

This whole hamster wheel called planned obsolescence that was not an accident, it’s absolutely an economic strategy to lift us out of the Great Depression and onward. By the way, TV advertising is still a big piece of our marketing spend.

article thumbnail

10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

With rising costs across the supply chain, effectively managing GMROI through careful inventory planning and merchandising strategies is more critical than ever. CLV represents the ultimate value of your marketing and retention strategies. It provides insight into which products generate the highest return on investment.