Remove Advertising Remove Checkout Remove Planning
article thumbnail

Sam’s Club Brings Advertising to App-Based Scan & Go Checkout Experience

Retail TouchPoints

The Sam’s Club Member Access Platform (MAP) , the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their point of decision. At launch, several Sam’s Club MAP advertisers such as Unilever already plan to utilize Scan & Go ads.

Checkout 264
article thumbnail

Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

DEI Deflates, Retail Media Rises, Mergers Flounder

Retail TouchPoints

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. billion Kroger-Albertsons tie-up as well as the November 2024 end of a planned Capri Holdings and Tapestry merger. Walgreens Agrees to $192.5M consumers wallet.

article thumbnail

Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

Critical milestones in the journey are no longer confined to a traditional retailers ecommerce site or checkout cart. Airwallex data also shows that despite ever-shifting market conditions, most global consumers (54%) plan to increase their cross-border purchasing over the coming months. billion site visits in August 2024 alone.

article thumbnail

2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

There’s also digital publisher partnerships [with the likes of Pinterest and Meta ] as well as demand-side platform (DSP) partnerships for programmatic [advertising].” At the RICE session Lipsman pointed out that almost all of the $45 million in U.S. And retailers are still finding new places within stores to run these ads.

Planning 264
article thumbnail

Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

The final shopping lists that are created and shared by teachers will present “information that could reflect schools’ reopening plans and affect how much consumers actually spend,” the NRF reported in a press release. For many parents, this uncertainty is creating stress. New Realities Influencing Back-To-School Activity.

article thumbnail

Claire’s Adds Kohl’s to Growing Roster of Retail Partnerships

Retail TouchPoints

And there’s more to come — at Advertising Week NY CMO Kristin Patrick teased big plans on the horizon, including turning the Roblox Shimmerville experience into a broader IP that will expand well beyond the metaverse with content and physical products.

Jewelry 263