Retail Focus

DECEMBER 3, 2023

“Shopper behaviour analytics not only provide retailers with the ability to deliver personalised promotions to shoppers but can also use dynamic pricing or real time promotions to increase consumer spend on these days,” Overgaard said. “AI-powered analytics goes beyond online retail.

Advertising 147

Advertising Shopping Promotions Checkout 147

Inside Retail

NOVEMBER 27, 2023

Conversely, they might spot an item in a store, compare prices on their smartphone, and choose either to take it to the checkout or order it online for home delivery. Generative AI helps create dynamic and personalised marketing content, which is essential in today’s retail landscape flooded with generic advertising.

Consumer 147

Consumer Checkout Inventory Management Shopping 147

Retail TouchPoints

FEBRUARY 7, 2024

To be clear, we’re not talking about next-gen store tech like autonomous checkout or inventory-light, QR-based store experiences like the now defunct Amazon Style stores and recent Pinterest pop-ups. These price comparisons happen regularly, but not on a set schedule, so retailers can’t build them into a pricing or promotion calendar.

Point of Sale 268

Point of Sale Promotions Inventory Management Grocer 268

V Count

MARCH 6, 2024

One effective approach could be to offer exclusive promotions or significant discounts specifically tailored for purchases made in-store. Harnessing both online and offline advertising channels, you can maximize your reach and effectively communicate with your target audience.

Shopping 52

Shopping Advertising Checkout Store Layout 52

V Count

MARCH 6, 2024

One effective approach could be to offer exclusive promotions or significant discounts specifically tailored for purchases made in-store. Harnessing both online and offline advertising channels, you can maximize your reach and effectively communicate with your target audience.

Shopping 52

Shopping Advertising Checkout Store Layout 52

365 Retail

NOVEMBER 22, 2023

Whether at store entrances or checkout counters, these displays ensure that customers can experience what is on offer. Placing the display at eye level or near high-traffic areas is crucial, as it increases the chances of catching people’s attention and drawing them towards the advertised product or promotion.

Marketing 52

Marketing Point of Sale Checkout Location 52

Retail TouchPoints

JULY 14, 2020

Conor Riley: Several years ago, our products were promoted primarily through subscription boxes geared toward a younger consumer base at $10 per month , but then our brand was picked up by stores like Nordstrom. promoted our product without being paid. You have to make sure you are offering frictionless checkout.

Checkout 192

Checkout Fulfillment Shipping Payment Services 192

Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. research found that 74% of marketers spend one-third or more of their budgets on social advertising. But how can a global retail enterprise streamline and scale its social advertising strategies? Listen to the session on demand.

Consumer 144

Consumer Payment Services Fulfillment Advertising 144

Cisco Retail

FEBRUARY 11, 2022

The story starts with a Francisco Market loyalty member, Anne, who is on the interstate driving her electric vehicle and receives a notification from the Francisco Market app notifying her that she can recharge at the location ahead. The app offers to reserve her a spot at a charging station and Anne accepts. The Associate Experience.

Marketing 121

Marketing Checkout Kiosk Store Operations 121

Storis

JANUARY 22, 2024

The Potential of Promotions The NRF found deals and promotions were top motivators for a 2% YoY increase in Cyber Week shoppers. Partnerships with local brands and influencers through store-within-store concepts or pop-up events can be strategic ways to cross-promote. A decreasing Consumer Price Index (CPI) rate of 3.2%can

Home Furnishings 52

Home Furnishings Payment Services Merchant Services Fulfillment 52

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Spread the word about targeted promotions through text messages and you’ll drive sales moving forward. The heightened retention rate also promotes ongoing loyalty for mutual benefit.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Indigo 9 Digital

JUNE 7, 2022

Gorillas is picking merchandise from mini warehouses located in Tesco stores. Those promotions were so compelling Tesco added 1.9 Out of all of Tesco’s promotions 95% are linked to its Clubcard making it easy to see why Tesco has been able to amass millions of members. Tesco sees advertising as way to boost its revenues. “We

Marketing 52

Marketing Advertising Grocer Checkout 52

Inside Retail

AUGUST 7, 2023

Jack did a contra deal with an advertising agency, they created the brand Le Specs, and the business grew dramatically. They would promote products that were giving them the biggest margin, but not necessarily the biggest margin for the retailer. We go to secondary locations because we can attract people to our stores.”

Beauty and Health 130

Beauty and Health Returns Checkout Wholesale 130

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Spread the word about targeted promotions through text messages and you’ll drive sales moving forward. The heightened retention rate also promotes ongoing loyalty for mutual benefit.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Shopper Motion

OCTOBER 28, 2022

Retail Media has become essential in the current advertising environment. There isn’t a better time to promote a brand than when the customer is on a retail site, ready to buy a product. An offline campaign is defined as any form of advertising implemented away from a brand’s owned online channels. Checkout Displays.

Advertising 52

Advertising Shopping Promotions Marketing 52

Star Miconics

NOVEMBER 18, 2022

Shipping to customers can keep your brick-and-mortar location flowing smoothly. And we already know people have been using self-checkouts much more since the start of the pandemic. Receipts are prime real estate for advertising to customers. Kiosk Printers Printers are an integral part of self-checkouts. Mobile Payments.

Merchant Services 52

Merchant Services Payment Services Kiosk Point of Sale 52

Wiser

MAY 22, 2019

Price-match guarantees set by the retailer allow sales associates to match any online price found by a shopper if that online price is lower than what is advertised in the store. BOPIS lets shoppers order a product from a retailer’s webstore and pick up that order at a brick-and-mortar location. Price-Match Guarantees.

Checkout 83

Checkout Drop-Shipping Store Layout Advertising 83

Rangeme

AUGUST 18, 2022

Here’s what we can expect to see: October 2022: Retailers will no longer be allowed to place non-compliant foods (HFSS foods) in the most prominent places in their stores — such as endcaps and at checkouts — to boost sales. on TV; there will be a complete ban of paid-for advertisements for HFSS products online. The fallout.

Supermarket 52

Supermarket Specialty Store Consumer Checkout 52

Store Growers

MAY 10, 2023

In a nutshell, Google Shopping is a platform where consumers can browse through millions of products and filter them by various categories, such as brand, price, location, article type, etc. It should accurately describe it without any promotional text, like “Women’s Plaid Blazer”, and be up to 150 characters long.

Merchant Services 36

Merchant Services Accounting Advertising Promotions 36

I Love Fashion

MARCH 29, 2021

Having your customers and fans sharing photos and videos on social media, featuring your brand ought to be the perfect ingredient to fill the gap between the loyal fans, and the doubtful visitors who abandon the checkout page at the last moment. Enable prospects to see what a product really looks like. Wrapping up.

Fashion 59

Fashion Marketing Jewelry Customer Retention 59

Retail Next

MARCH 10, 2020

In this post, I’ll take you through how to identify important demographics of your target audience, and then outline key marketing channels for your retail brand, whether you have brick-and-mortar locations, and online store, or both. Print Advertising. Identifying Your Target Audience. Who is most interested in your products?

Marketing 64

Marketing Accounting Advertising Jewelry 64

Retail TouchPoints

DECEMBER 13, 2022

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Marketers can further leverage point-of-purchase inventory to run ads on DOOH screens in key locations right before a purchase is being made.

Telecommunications 275

Telecommunications Advertising Location Kiosk 275

Retail Minded

FEBRUARY 20, 2023

Leverage their established social media following by having them promote your products or services on their social channels. Implement Geo-Targeted Ads and Local SEO Geo-targeting involves tapping into metadata about customers’ locations in order to deliver them relevant content and ads for products and stores that are near them.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Retail Adventures

JANUARY 1, 2024

This is especially important if your store is located in an area where people tend to walk, and areas populated with restaurants and bars. Discuss products, policies, promotions – anything store associates need to know that day. Use your bag stuffers to advertise specific product, events or whatever is important that particular week.

Promotions 52

Promotions Returns Cross Merchandising Markdowns 52

Store Growers

OCTOBER 30, 2022

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about these promotions when they land on your site, why not add them to your Shopping feed? The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions?

Merchant Services 58

Merchant Services Promotions Shipping Advertising 58

Retalon

SEPTEMBER 3, 2021

In the past, retailers with the largest size and quantity of physical locations dominated the retail landscape. This resulted in retail brands competing for real estate space and large quantities of brick-and-mortar locations being developed. Number of physical “brick-and-mortar” locations.

Location 41

Location Consumer Fulfillment Shopping 41

Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

Point of Sale 291

Point of Sale Checkout Consumer Promotions 291

Wiser

NOVEMBER 6, 2023

For brands whose products are sold through third-party online retailers, maintaining control over how their products are advertised can be challenging. This not only boosts immediate sales but also fosters customer loyalty and promotes repeat business. Offering multiple payment options can also enhance the mobile shopping experience.

Payment Services 78

Payment Services Customer Experience Shopping Brand Management 78

Retail TouchPoints

MARCH 23, 2023

For 20-odd years, third-party cookies have reigned supreme in the advertising world as digital ads rocketed to a market worth hundreds of billions of dollars. From a first-party data perspective, checkouts give you both recency and behavior — two critical qualities of valuable data.

Checkout 249

Checkout Advertising Marketing Promotions 249

Wiser

SEPTEMBER 24, 2019

You may want to swing by any brick-and-mortar location if your competition is sold there (or is a retailer). Do they run frequent promotions? If there’s a webstore, does that checkout experience go smoothly or is it slow and painful? Ideally, your competitors will have product listings on major eCommerce marketplaces.

Checkout 83

Checkout Consumer Marketing Advertising 83

Retail Adventures

AUGUST 25, 2021

This is especially important if your store is located in an area where people tend to walk, and areas populated with restaurants and bars. Discuss products, policies, promotions – anything and everything store associates need to know that day. Create a marketing and promotions calendar for each month of 2021.

Returns 83

Returns Cross Merchandising Promotions Marketing 83

Store Growers

JULY 9, 2019

The site grew fast (up to 10M page views/mo) and enabled Weiss to look beyond the straightforward advertising opportunities. The investment has been used to expand its product line, develop its platform, expand internationally, and open up two physical retail locations. Search Advertisements. Referrals account for 4% of traffic.

Accounting 59

Accounting Shopping Advertising Promotions 59

Wiser

NOVEMBER 7, 2022

Smoother Checkout Processes. Your next step might be to put out a promotion discounting purchases of a certain amount or higher from the same brand. If there is a product that they need, it should be easy for them to find it and the location should make sense. Improved Employee Trainings.

Store Layout 146

Store Layout Promotions Checkout Shopping 146

Small Biz Trends

APRIL 15, 2021

This eCommerce platform helps cover everything from marketing and payments, to secure checkout and shipping for your store. It offers users extensive customization options from the look of your online store to tailoring your customers’ experiences, the checkout process, and more.

Merchant Services 122

Merchant Services Payment Services Drop-Shipping Shipping 122

VMS

JANUARY 30, 2022

Advertisement. Beyond those basics, Tenspace “is much more than a location to house a brand,” explains Faith Huddleston, Tenfold’s Director of Creative Activation. We also create all of the social content to promote the shows and capture video and imagery assets during the shows.”. Advertisement. a suburb of Philadelphia.

Apparel 122

Apparel Home Furnishings Visual Merchandising Accessories 122

Retail Next

FEBRUARY 27, 2020

In the past, retailers used to send mass promotions to customers with an expectation that some percentage of recipients would be interested and would turn up at the store. For example, a retailer shouldn’t send a promotion for baby diapers to a single man with no children. Cashierless checkouts. Connected customers.

Checkout 52

Checkout Advertising Store Layout Promotions 52

Retail Geek

OCTOBER 6, 2022

So instacart launched a whole sort of portfolio that they call the connected stores which are kind of all these back at back of house. [9:02]

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52