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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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What does the TGA’s health influencer ‘ban’ mean for business?

Inside Retail

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. The post What does the TGA’s health influencer ‘ban’ mean for business? Short-term pain for long-term gain.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Beauty share real-life examples of how companies can ensure their mission and values are reflected in all their actions. will present the Nov.

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Why growth is slowing at e-commerce giant Shopee

Inside Retail

It was a masterful demonstration of rapid systems and logistics development, and a good diplomatic effort, too, in the sense of co-ordinating with governments and marketplace partners to operate efficiently during all the lockdowns. Shopee’s take rate mostly consists of transaction fees and advertising.

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How to Start a Hair Salon: Essential Steps for Success in Your Business

Small Biz Trends

Target Audience Identification: Clearly define your target audience based on age, gender, income level, and lifestyle to tailor services and marketing effectively. Business Plan Essentials: Create a comprehensive business plan outlining your services, budget, financial projections, and strategies to guide your salon launch.

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Walmart’s latest AI feature aims to help associates overcome language barriers

Retail Dive

Daily Dive M-F DTC Weekly Every Tuesday Marketing Weekly Every Wednesday Tech Weekly Every Thursday Operations Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Dive Brief: Walmart is rolling out AI-powered tools to its 1.5 million U.S.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel.