Inside Retail

SEPTEMBER 7, 2023

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. Concerns are rising that Temu and its suppliers may be operating at a loss. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

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Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). For example, social commerce is a “big thing” in China, Ahluwalia noted.

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Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. Site crashes, lagging and glitching chip away at the online experience and disrupt what could have been a successful initiative. more involvement than static content.

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Retail TouchPoints

AUGUST 30, 2023

We have a broad customer base, so we look at TikTok to fill the top of the funnel – it’s about building brand awareness,” said Debi Theis, President of fragrance brand Henry Rose in an interview with Retail TouchPoints. and increase return on ad spend by 32.8%. million impressions.

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Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Advertising effectiveness on the platform had a banner year, with CPC falling 18% to $0.57

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Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. Multiple Meta Resources.

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Retail TouchPoints

APRIL 16, 2024

viewers can access the channel by navigating to the “Live TV” tab on Prime Video, Fire TV or through the Freevee app, and the programming remains available at Amazon.com/live for desktop and mobile devices. However, Amazon’s move from a social media-style setting back into television is a sign of the preferences of U.S.

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Retail TouchPoints

FEBRUARY 17, 2023

Lesson 2 Transparency and alignment are key to agile marketing operations: Marketing strategies and investments need to change at the speed of the customer. D’Arcy recalled her “incredible team” at American Eagle and Aerie that “ran the ecommerce business with really great business rigor.”

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Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. Krishna Vishnubhotla is VP of Product Strategy at Zimperium.

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Retail TouchPoints

OCTOBER 14, 2022

“By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing. Currently available by invite only in the U.S.,

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Retail TouchPoints

DECEMBER 2, 2022

In the ’30s and ’40s there were so many candy stores on the Lower East Side — there were at least seven within a block of where we’re located, but they’re all gone now,” said Skye Cohen in an interview with Retail TouchPoints. “I Economy Candy’s history of adaptation begins at its origin. Word-of-Mouth in the Digital Age.

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Retail TouchPoints

JULY 30, 2020

The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained. In addition to children’s’ health and safety, parents are prioritizing creating a comfortable and stress-free learning environment at home, according to ShopStyle.com search data. in search) and “boy clothing” (+12.5%

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Retail TouchPoints

JANUARY 24, 2023

Profitability is the Name of the Game Retailers will be looking for strong returns on investment throughout the enterprise, which means potentially putting projects with a longer-term payback — like the metaverse — on the back burner. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

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Inside Retail

OCTOBER 21, 2021

The deal talks come as internet shoppers increasingly buy items they see on social media, often following “influencers” on platforms such as Instagram and TikTok. Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue. 8, the source added.

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Inside Retail

AUGUST 14, 2022

E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. At Mys Tyler, we believe the key to achieving the trifecta of great fit, style, and convenience is showing women clothing on bodies like theirs. Inspiration needs to be accessible to more women.

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365 Retail

MARCH 1, 2022

Orla Power, Marketing Director at Luzern eCommerce. Brands to prioritise growth of sales on multiple online marketplaces: As brands look at ways to reach new audiences and increase sales, the use of online marketplaces will continue to grow and their popularity among consumers will see an uptick throughout the year.

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Retail TouchPoints

FEBRUARY 23, 2021

In fact, some major retailers reported double-digit growth in ecommerce sales during Q2, right at the outbreak of the pandemic. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. In fact, Smartly.io

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Retail TouchPoints

NOVEMBER 18, 2021

Eyewear brand Bollé , for example, saw a 456% YoY increase in sales at one of its retailers following the launch of the augmented reality (AR) try-out tool for its winter line. “AR Enhance advertising and recommendation relevancy with better targeting and search.

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Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. They feel like when they see an advertisement from a brand it doesn’t even feel like an ad.

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Small Biz Trends

JULY 8, 2021

If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The above small retail statistics indicate that small retailers are not at all small when it comes to contributing to the US economy. 67% of customers admit that they bought something else while returning a product.

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Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; Retailers, Are You (Socially) Listening? Your Customers Are Speaking.

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Retail TouchPoints

NOVEMBER 11, 2021

Consumers increasingly want to do business with brands that reflect their values, from sustainability to social consciousness. 16, Kristin Shane, SVP Merchandising at PetSmart , and Gayitri Budhraja, Chief Brand Officer of e.l.f. 16 at 12 p.m. Another layer of the marketplace conversation is new media and advertising offerings.

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Retail Assist

JANUARY 17, 2023

Guest Blog by Sarah Hughes , Co-founder & Director at Datitude. Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. What a difference a year makes!

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A1 Retail

FEBRUARY 12, 2024

Jackson Szabo, Portfolio Director, Spring Fair said, “I have been blown away by the energy, passion and community at Spring Fair during the last four days. Kate Grindal, Retail Manager, Cadw said “Great to see many of our existing suppliers returning this year, it’s the perfect opportunity to catch up in one day.”

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Retail TouchPoints

JANUARY 15, 2021

A closer look at these metrics allows you to revisit your business strategy, sharpen the systems you have in place and increase sales. But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Website traffic: More than 4.5 are factored in.

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Retail Geek

APRIL 7, 2023

ShopTalk 2023 took place at the Mandalay Bay in Las Vegas March 26 – March 29th, and seems fully back to pre-pandemic levels. Over 10,000 attendees, 600 exhibitors, and 50,000 one on one meetings, make ShopTalk the premiere digital commerce event in the US. Scot: [3:30] I didn’t know it was on a weekend this time so.

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Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Scot: [1:14] Huh figures you never know where it’s going to come at you. Episode 297 of the Jason & Scot show was recorded on Tuesday October 4, 2022.

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Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. portion at least and you know there’s this.

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Retail Geek

JANUARY 12, 2024

2023 Predictions Recap Jason : At least 2 retail bankruptcies (besides Party City) Yes BNPL Consolidation (Klarna, Affirm, Afterpay. Sezzle) – at least one merges/exits US or BNPL. Yes E-commerce accelerates back to the mean in 2H after a mean regression in 1H. E-com returns 10-15% growth rates.

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Retail Geek

JANUARY 20, 2023

Gopuff, Gorilla, or Jokr goes out of business in 2022 Yes Metaverse gets lots of buzz but no revenue Yes Livestream commerce goes mainstream in the US No Fabric gets acquired No Scot Total Score: 2 of 5 Jason pulls out the rare win! Sezzle) – at least one merges/exits US or BNPL. E-com returns 10-15% growth rates.

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RETAIL MANAGEMENT SOFTWARE

JANUARY 23, 2023

Retail Media Networks Retail media networks are a form of advertising that enables retailers to monetize their first-hand data to better serve customers with more relevant offers when shopping in digital and physical stores and via email/SMS. Brands typically need more data to deliver personalized messages to consumers at scale.

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Retail Geek

JULY 26, 2023

Commerce Next 2023 was held in New York City June 20-21st. NRF Nexus 2023 was held at the Terranea Resort in Southern California July 10-12. You know what Gardner calls compostable Commerce so you know 8 micro services or you know efficient apis or however you want to look at it but often it’s like. [5:39]

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Retail Geek

AUGUST 20, 2022

Jason: [0:46] I have I have it’s been interesting to spend so much time at the airport’s they’ve been quite busy lately. Scot: [0:54] Yeah yep the there’s cancellations it’s total chaos at airports so hopefully now that we’re in back-to-school season that’ll slow down a little bit.

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Retail TouchPoints

JULY 2, 2021

Executives from a who’s who of retailers, social networks and even advocacy groups shared their visions of retail’s future at NRF Converge 2021 , held June 21-25. At Gap, training was a priority to ensure managers could “build their inclusive leadership muscle” and all employees could become better allies.

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Retail Geek

MARCH 31, 2021

A weekly podcast with the latest e-commerce news and events. In episode 258 we cover some recent industry news, including new information on owned brands at Amazon, Target, and Bed Bath & Beyond. Jason: [3:34] Yeah it’s it it’s a pretty big expansion so.

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Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Now that this trend is finally reaching the U.S.,

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Retail TouchPoints

NOVEMBER 21, 2022

Now the brand has expanded into activewear and pants, is available in 190 countries, and at last count was selling more than 30,000 T-shirts a day. These would be impressive numbers at any time, and are particularly so now in a sector of retail where success stories are few and far between — so how have they done it? Yahalom said.

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