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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. Value Many Australians might associate “made in China” with cheap price tags and low quality. Concerns are rising that Temu and its suppliers may be operating at a loss.

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Camp Puts Curation at the Center of Revenue Creation with Gift Finder Tool

Retail TouchPoints

During the heart of the holiday season, experiential toy retailer Camp launched Gift Finder , an interactive tool designed to help site visitors find the perfect gift for everyone — from infants to adults. Camp implemented a robust marketing approach, including email and advertising, to promote the tool and drive engagement.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop.

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What Is Social Commerce and Why Should You Care About It?

Wiser

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. Brands use social platforms like Instagram, TikTok, Facebook, and others to advertise and link directly to their products. And this plan has worked! billion dollars.

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Opinion: Are anti-body editing initiatives only skin-deep?

Inside Retail

While effective solutions are often either prevention-focused or promotion-focused, Ogilvy’s move is neither. We see this when brands cut ties with their celebrity ambassadors as soon as things go wrong: Nike and many other brands cutting ties with Tiger Woods and Tag Heuer cutting ties with Maria Sharapova are among the examples.

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7 Tips to Aid Your Business Growth & Increase Revenue

Wiser

The way that you market and advertise can attract new customers and help improve your relationships with current ones, which in turn will boost your overall profits. The key to any well-executed business strategy is a set of defined goals followed by a thorough and precise execution plan. What Does It Mean to Increase Your Revenue?

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The Impact of Smart Shelves On Your Pricing Strategies

Wiser

It’s a bit of an understatement to say that technology has changed retail. Another area where technology is revolutionizing retail is on the shelf, quite literally: smart shelves. It holds products on it, plus a pricing label or maybe some advertisements. Digital displays for pricing, advertisements, and other information.