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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly.

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Retail media: How retailers are becoming advertising giants

Retail Gazette

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

Retail TouchPoints

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S.

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Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart

Retail TouchPoints

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. The Sprouts website and app are also powered by Instacart Platform , which is Instacart’s technology suite for grocers.

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Four Ways Retailers can Boost Retail Media Network Profitability

Retail TouchPoints

of all ad revenue , outpacing television advertising. The unique advantage of retail media, which includes access to customer transaction data, provides advertisers with reliable data, closed-loop measurement and proven performance for their ad spend. How can retailers capitalize on this shift and the emerging market opportunities?

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CMA urges grocery retailers to make accurate pricing a priority

Retail Gazette

The Competition and Markets Authority (CMA) has called on the grocers to make accurate pricing a priority, after a review indicated some independent and smaller grocery retailers were failing to showcase accurate and clear prices. Overall, 60% of the issues led to shoppers being charged a higher price at the till.

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Tesco joins forces with Vauxhall for new EV retail media tie-up

Retail Gazette

Under the deal, Tesco Media & Insight Platform will help Vauxhall improve its advertising to customers interested in electric vehicles by promoting its products through the supermarket’s channels, including social, digital, and connected TV. ” The tie-up comes as supermarket giants ramp up their retail media offer.