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How bonuses and incentives help customer retention 

365 Retail

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses? Enhanced client retention often leads to improved financial performance.

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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. I love the phrase at Levi’s: Driving profits through principles. Michelle Gass, President of Levi Strauss & Co.,

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience. Focus on customer retention. Be authentic.

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The Remarketing Effect: Reviving Customer Interest and Boosting Conversions

Wiser

This technique utilizes technology to deliver personalized ads that specifically target potential customers, gently reminding them of the products they have already shown interest in. The goal is to motivate customers to return to the website and complete their purchase.

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Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

Retail TouchPoints

In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. Transforming the Advertising Mix.

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What investors want: The four e-commerce metrics that matter most

Inside Retail

This means not just looking at the cost of the product and the number of units you’re selling, but also being clear on your costs around freight and logistics, tariffs, shipping to customers, warehousing and merchant fees. Know your Return on Advertising Spend (ROAS). What’s the lifetime value of your customers?

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Even fewer respondents have access to social media activity related to the company (33%), customer referrals (23%) and customer lifetime value (22%).