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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. Here are the Top 10 predictions retailers should keep in mind as they plan, implement and finalize their holiday strategies. Retailers Will Continue Pushing Earlier Promotions …. Salesforce expects U.S.

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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

ASONTV companies continued to break advertising records throughout the remainder of 2020. There is an old axiom in the ASONTV industry that for every product purchased via 1-800, another 10 are sold in retail. Consumers quarantined in their homes have been watching more television than ever before. Issues With ‘National’ Ads.

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Retail Media: Everything You Need to Know

Retail TouchPoints

10, 2023 What is retail media? Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. For more on off-site retail media advertising, skip ahead to this section.

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. Retailers are overly focused on quelling fraud at the expense of building customer relationships — which is their most foundational need for survival, growth and long-term success.

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10 Leading Strategies for Pricing New Products (2021)

Retalon

At the same time, defining your new product pricing strategy is exciting for a very different reason. Low prices leave little room for promotions or end-of-lifecycle markdowns. Without the right tools, looking at your historical sales may not give you any insight into the optimal new product pricing strategies. Bundle pricing.