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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Supplier Diversity: A Look Around the Globe

Rangeme

Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Trinny Woodall on how to market beauty to an older consumer.

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6 hugely popular fashion retailers that fell out of favour

Retail Gazette

Retail Gazette takes a look at the fashion retailers that were once some of the most coveted brands around but now no longer hold mass appeal. At its height of popularity, the dimly-lit stores surrounded by half naked male greeters was the pinnacle of aspirational fashion.

Fashion 59
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6 Successful Marketing Campaigns in Retail

Indigo 9 Digital

One of the major marketing initiatives McDonald’s launched in 2020 which helped turn around revenues was a promotion called “Famous Orders” where it promoted the McDonald’s meals celebrities like Travis Scott and BTS enjoy eating. Consumers, especially younger consumers are obsessed with celebrity culture.

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26 Top Influencer Marketing Agencies

Small Biz Trends

Essentially an influencer produces compelling content that influences potential buyers of a product or service by promoting or recommending the items on social media. In today’s global marketplace more and more consumers trust the recommendations made by their favorite influencers. Pulse Advertising. Americanoize.

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Jason & Scot Show Episode 309 Instacart IPO Filing

Retail Geek

1:24] And just to set it up the you know in my world of start-up land it has been very hard to get an IPO done so there’s been a couple post coated and like late 2020. Scot suggests you focus on pages 101-124. 1:44] Special-purpose acquisition thing and you can kind of go public through this kind of complicated convoluted thing.

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15 Things to Do RIGHT NOW to Get Your Store Ready for Holiday 2020

Retail Adventures

2020 Dates to Remember: This year Black Friday is on November 27, Cyber Monday is November 30, Small Business Saturday is November 28, and the biggest shopping day of the holiday season will be December 19, the Saturday before Christmas. The stores will open at 7:00 AM on Black Friday, the general opening time for the majority of its stores.