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Mmm, it’s the sweet smell of advertising success

Inside Retail

Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? Since early 2020, like everyone, I’ve been online a lot more. I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. .

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Valued at USD $3.73 billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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Why growth is slowing at e-commerce giant Shopee

Inside Retail

This has been a developing story since the beginning of 2020, when it trailed Lazada in Singapore, the Philippines, Malaysia and Thailand, and Tokopedia in Indonesia. Marketplace revenues grew at a 62 per cent clip, while gross merchandise value (GMV) was up 27 per cent and the total number of orders grew 42 per cent to 2.0

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Modibodi teams up with Getty to reveal honest depiction of postpartum life

Inside Retail

In the last 12 months, Getty Images searches for ‘candid’ visuals of women increased by 20 per cent in Australia and New Zealand, while global searches for ‘postpartum’ rose by 84 per cent, ‘postpartum depression’ by 41 per cent, ‘birth’ by 16 per cent and ‘mother’ by 32 per cent. Sparking a conversation.

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Modibodi teams up with Getty to reveal honest depiction of post-pregnancy life

Inside Retail

In the last 12 months, Getty Images searches for ‘candid’ visuals of women increased by 20 per cent in Australia and New Zealand, while global searches for ‘postpartum’ rose by 84 per cent, ‘postpartum depression’ by 41 per cent, ‘birth’ by 16 per cent and ‘mother’ by 32 per cent. Sparking a conversation.

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Djokovic-backed drinks brand Waterdrop taps into water-bottle trend

Inside Retail

Austrian drinks brand Waterdrop is looking to tap into the growing trend of ‘status water bottles’ through a collaboration with world number one tennis player Novak Djokovic at the Australian Open. As marketing manager at Stylerunner Lucy Howe told Inside Retail, “The Australian woman is clearly now looking to us for these items.”

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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

1 Daily time spent on social networking by internet users worldwide from 2012 to 2020. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. billion in 2020 and $19.42 Digital advertising boom time. Digital advertising on Google. January 2021. Retail Dive.