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Mmm, it’s the sweet smell of advertising success

Inside Retail

Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? Since early 2020, like everyone, I’ve been online a lot more. I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. .

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The rise of new beauty realities in China

Inside Retail

China’s beauty industry has gone from struggling through the pandemic to flourishing with new trends now that the virus is under control. Now, domestic beauty brands and beauty products for men are having a moment. The Chinese beauty market. Let’s take a closer look. billion (approximately AU$76 billion) by 2024.

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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . While the move is expected to cost the company £10 million ($18.5 While the move is expected to cost the company £10 million ($18.5

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Why growth is slowing at e-commerce giant Shopee

Inside Retail

This has been a developing story since the beginning of 2020, when it trailed Lazada in Singapore, the Philippines, Malaysia and Thailand, and Tokopedia in Indonesia. Marketplace revenues grew at a 62 per cent clip, while gross merchandise value (GMV) was up 27 per cent and the total number of orders grew 42 per cent to 2.0

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Preparing for the future of online retail

Inside Retail

The e-commerce industry is growing at a rapid rate, and it’s impacting brands and retailers in numerous ways. At the same time, it can be incredibly challenging to keep up with trends that change almost daily. On the one hand, the accelerated state of e-commerce means there are countless opportunities for the prepared seller.

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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

1 Daily time spent on social networking by internet users worldwide from 2012 to 2020. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. August 10, 2021. billion in 2020 and $19.42 Digital advertising boom time. Digital advertising on Google.

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Survey: COVID-19 Travel Restrictions Spur Huge Growth in Cross-Border Ecommerce

Retail TouchPoints

On the surface, 2020 wasn’t a great year for globalization. With borders closed and travel restricted, in-person international interaction was at an all-time low. For example, international online sales conducted through cross-border ecommerce solution eShopWorld (ESW) increased 82% year-over-year in 2020.