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Ulta Beauty Adds Post-Purchase Offers to Retail Media Mix

Retail TouchPoints

Ulta Beauty is partnering with Rokt to add non-endemic ads to its retail media network (RMN) UB Media. Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel.

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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand a distillation of its promise and the experience it aims to create for shoppers and associates alike. Krans is even thinking about how Macys can go beyond digital tech to create contextual and engaging advertising moments.

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Lessons in retail tech from Sephora that companies can steal

Inside Retail

In the competitive world of beauty retail, Sephora stands out for its innovative use of technology to create personalised customer experiences. This is a game-changer for online shopping as it reduces the uncertainty of buying beauty products sight unseen. It also excels at personalised product recommendations.

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The Most Interesting Retail Media News from Cannes Lion: Updates from CVS, Pinterest, DoorDash & More

Retail TouchPoints

Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence, the glitzy advertiser conference in France is quickly becoming an annual mainstay for retail marketing executives. Here’s a rundown of some of the biggest advertising news from the week. No gimmicks. No slogans.”

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Superdrug rolls out 500 high-tech digital screens to enhance in-store experience

Retail Gazette

The health and beauty retailer said the high-tech screens will help transform its stores into dynamic advertising platforms, allowing suppliers to target the right customer, with the right advert, at the right time. At Unilever, we are always looking for ways to enhance the shopper journey.

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CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings

Retail TouchPoints

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.

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Walmart’s latest AI feature aims to help associates overcome language barriers

Retail Dive

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