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Ulta Beauty is partnering with Rokt to add non-endemic ads to its retail media network (RMN) UB Media. Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel.
At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand a distillation of its promise and the experience it aims to create for shoppers and associates alike. Krans is even thinking about how Macys can go beyond digital tech to create contextual and engaging advertising moments.
In the competitive world of beauty retail, Sephora stands out for its innovative use of technology to create personalised customer experiences. This is a game-changer for online shopping as it reduces the uncertainty of buying beauty products sight unseen. It also excels at personalised product recommendations.
Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence, the glitzy advertiser conference in France is quickly becoming an annual mainstay for retail marketing executives. Here’s a rundown of some of the biggest advertising news from the week. No gimmicks. No slogans.”
The health and beauty retailer said the high-tech screens will help transform its stores into dynamic advertising platforms, allowing suppliers to target the right customer, with the right advert, at the right time. At Unilever, we are always looking for ways to enhance the shopper journey.
Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.
You can unsubscribe at anytime. While Walmart is one of the retailers at the forefront of generative AI integration for employees, the company isn’t alone. You can unsubscribe at anytime. Please select at least one newsletter. You can unsubscribe at anytime. Please select at least one newsletter.
You can unsubscribe at anytime. Drive one more trip The retailer’s dual loyalty programs focus on driving frequency by meeting customers’ needs at every stage of their journey. Published June 26, 2025 Bryan Wassel Reporter post share post print email license Customers shop at a Lowe's store on May 23, 2023 in Chicago, Illinois.
You can unsubscribe at anytime. Dive Brief: Kohl’s is taking direct aim at its competition with a four-day Summer Cyber Deals event that starts one day before Amazon’s Prime Day , running from July 7 through July 10, according to a company press release. The event also includes new one-day deals on beauty, apparel and home items.
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You can unsubscribe at anytime. The Conference Board does not anticipate recession, but we do expect a significant slowdown in economic growth in 2025 compared to 2024, with real GDP growing at 1.6% You can unsubscribe at anytime. Please select at least one newsletter. You can unsubscribe at anytime.
You can unsubscribe at anytime. Including debt, the transaction is valued at about $5.5 At the time, Home Depot said the acquisition expanded its total addressable market by $50 billion to about $1 trillion. You can unsubscribe at anytime. Please select at least one newsletter.
Fast forward to today, and it is estimated at less than 1 per cent. Then there are Meta’s 2025 restrictions on health-related advertising, tightening the noose for wellness, beauty and supplement brands, which had pretty much relied on aspirational content for the past decade.
That includes everything from creating reasonably priced stock-keeping units (SKUs) to fighting to ensure that sexual wellness products geared towards women can be advertised in similar ways to those marketed to men. Digital platforms such as Facebook still place tight restrictions on the types of products that are allowed to be advertised.
You can unsubscribe at anytime. Wellspring identifies building entrances, parking spots and individual apartment complex units using resources like street and satellite imagery and customer instructions to ensure packages are dropped off at the correct location. You can unsubscribe at anytime. You can unsubscribe at anytime.
You can unsubscribe at anytime. 3, the company is hosting numerous gatherings and giveaways, such as its July 19 Beauty Bash in which shoppers can receive makeup tutorials, customized samples and gifts with their purchases. You can unsubscribe at anytime. Please select at least one newsletter. From July 8 to Aug.
You can unsubscribe at anytime. Published June 25, 2025 By Howard Ruben post share post print email license Dude Wipes has been expanding its product assortment, launching Lil' Dude Wipes exclusively at Walmart earlier this month. You can unsubscribe at anytime. Please select at least one newsletter. Target Corp.
You can unsubscribe at anytime. With amounts subject to final adjustments about 90 days after closing, the sale’s net proceeds are estimated at about $800 million, per a company press release Monday. You can unsubscribe at anytime. Please select at least one newsletter. You can unsubscribe at anytime.
At its core, our category is about personal wellbeing, intimacy, and self-care, things people prioritise even when budgets tighten, Liana Lorenzato, chief marketing officer and general manager at Vush, a leading Australian adult-toy company, told Inside Retail. I wouldnt say the industries are immune, so to speak.
You can unsubscribe at anytime. per share in cash and could earn another $3 per share from the future sale of VillageMD businesses, which include Village Medical, Summit Health and CityMD. You can unsubscribe at anytime. Please select at least one newsletter. You can unsubscribe at anytime.
You can unsubscribe at anytime. Deals at both retailers include price cuts on select home electronics, back-to-school supplies and more. Target is also providing teachers and students with the option to sign up for a one-year Target Circle 360 membership at 50% off ( now $49 annually compared to $99).
Customer Connection: Building a community around your brand is crucial; engage with customers through personalized products and direct interactions at local markets to foster loyalty. Starting a candle business isn’t just about making beautiful products; it’s about connecting with customers and building a community around your brand.
Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. However, times are changing. He was raw, honest and brilliantly witty. “If
Grove Collaborative has introduced Grove Wellness, a product hub featuring a personalization engine designed to sharpen recommendations around consumers’ evolving health and wellness needs. Grove sells more than 200 products across 40 brands in this category, including multivitamins, women’s health, digestion, immunity, sleep and beauty.
Additionally, Chemist Warehouse unveiled its store-within-a-store luxe beauty concept Ultra Beauty in June, indicating a much larger focus on the beauty sector and potentially a more competitive environment for both retailers in the future. . Priceline is very much centred around beauty,” Mortimer told Inside Retail.
For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. The democratisation of beauty.
Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . And I swear I’ve never been more susceptible to a digital promo in my life.
Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Valued at USD $3.73 billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.
The face of beauty is shifting, with younger generations leading a step change in the way the industry approaches marketing and retail. They’re] the ones driving change across the industry,” Kmart’s beauty buyer Nicola Farrell told Inside Retail.
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.
It’s Jim’s Beauty , offering “professional beauty treatments in the comfort of your chosen space”. These services are usually offered in the client’s home, and are provided by franchisees, as will the beauty services – which will include facial, lash and brow and nail treatments, as well as waxing and teeth whitening.
Inside the Data Clean Room With this technology, CMX will be able to more accurately measure attributed sales related to campaigns and to share that information with CPG supplier partners and advertisers via the CMX Performance Dashboard.
Walgreens is aiming to increase sourcing from suppliers that are at least 51% owned, operated and managed by individuals who are disadvantaged, disabled, military veterans, LGBTQ+, minorities and/or women from all 50 states, the District of Columbia and Puerto Rico.
However, a new collaboration between clinical researchers at ObvioHealth and Australian pharmacy chain Chemist Warehouse promises to bring clinical trials to a wider audience: Chemist Warehouse’s 500,000 daily shoppers. We really want to be the destination for health, wellness, beauty, as well as over-the-counter pharmacy related items.
The categories, chosen to complement the retailer’s primary offerings, including health and beauty, home décor, seasonal items, kitchen and dining, outdoor, pets and premium pantry products. Ship2Me items are always delivered at no cost and with no minimum order. Maryland, Virginia and Delaware. Maryland, Virginia and Delaware.
The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. In looking at Google Ads performance among a sample of enterprise U.S. We’re seeing successful advertising tactics arise in many retail verticals for different reasons. Take a look at these seven lessons.
Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.
Marketplace revenues grew at a 62 per cent clip, while gross merchandise value (GMV) was up 27 per cent and the total number of orders grew 42 per cent to 2.0 Shopee’s take rate mostly consists of transaction fees and advertising. After peaking at $366.99 The company’s share price has been battered.
The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.”
Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Inside Retail : Can you talk us through what the past few years have been like at MCoBeauty, and how you’ve seen customers’ standards changing? I saw that niche.
The e-commerce industry is growing at a rapid rate, and it’s impacting brands and retailers in numerous ways. At the same time, it can be incredibly challenging to keep up with trends that change almost daily. On the one hand, the accelerated state of e-commerce means there are countless opportunities for the prepared seller.
While at first glance, the platform appears to be dominated by video game streaming, other categories include Just Chatting, where anyone with a camera can provide entertainment for an audience, Makers & Craft, and Travel & Outdoors. ” Thriving categories.
The desire to curate and manage in-the-moment emotions is a natural evolution of holistic health. And leading fragrance and beauty brand Givaudan is using brain imaging technology to harness the power of scent to evoke specific emotions. Why the Mood? Consumers recognize that mental wellbeing is a key aspect of living well.
The global market for Black haircare products was estimated at around $9.56 However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry.
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